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Rich Schmitt is president of Schmitt Consulting Group Inc., a management consulting firm focused on distribution and manufacturing clients for pricing, consulting seminars and profit improvement. He is co-owner, and Jennifer Schmitt is VP/GM, of Schmitt ProfiTools Inc. (SPI), which provides web storefronts and handheld tools, print catalog software, content creation and services, and pricing management and analysis. Visit their company website at www.go-spi.com. Rich Schmitt can be reached directly at firstname.lastname@example.org and Jen Schmitt can be reached directly at email@example.com.