Marketing

Business Uncomplicated

Are You Experiential?

Here are some ways you can step up your e-marketing game.

March 31, 2017

From Wikipedia: Engagement marketing, sometimes called “experiential marketing,” “event marketing,” “on-ground marketing,” “live marketing,” “participation marketing,” or “special events” is...

Letter From the Editor

'Ain’t No Mountain High Enough'

As professional women, we are often faced with challenges in our career paths. But we always find a way around or through them.

March 31, 2017

Sharon Rehana

I’m not a professional hiker by any stretch of the imagination. But that didn’t stop me from taking on a...

People magazine names TDIndustries to inaugural ‘Companies That Care’ list?

March 30, 2017

TDIndustries has been named No. 11 on People magazine’s first-ever “Companies That Care” list. The list, which includes 50 companies from...

Mestek promotes seven employees throughout core business units

March 30, 2017

Mestek’s Distributor Products Group has announced organizational changes throughout business units. Mestek believes these changes will have a positive effect...

University of Arizona establishes degree program in architectural engineering

March 30, 2017

The University of Arizona is offering a new undergraduate program to better prepare engineers to work in collaboration with architects....

Hansgrohe USA starts 'Shower Like A Pro' sweepstakes

March 29, 2017

Hansgrohe USA is inviting its social following to engage in a new campaign that explores cycling and shower styles; “Shower...

Aiming to empower women in the industry with powerful education and engagement, this year’s conference will offer networking opportunities from connecting with new friends to finding synergies with women working in the same role.

March 29, 2017

Sharon Rehana

The 2017 Spring Conference will be held on April 26-28 at the Omni Austin Hotel Downtown in Austin, Texas, and...