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Home » Topics » Marketing

Marketing
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Engagement Marketing
Business Uncomplicated

Are You Experiential?

Here are some ways you can step up your e-marketing game.
March 31, 2017
Ellen Rohr
From Wikipedia: Engagement marketing, sometimes called “experiential marketing,” “event marketing,” “on-ground marketing,” “live marketing,” “participation marketing,” or “special events” is...
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Royal Arch
Letter From the Editor

'Ain’t No Mountain High Enough'

As professional women, we are often faced with challenges in our career paths. But we always find a way around or through them. 
March 31, 2017
Sharon Rehana
I’m not a professional hiker by any stretch of the imagination. But that didn’t stop me from taking on a...
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People magazine names TDIndustries to inaugural ‘Companies That Care’ list?

March 30, 2017
TDIndustries has been named No. 11 on People magazine’s first-ever “Companies That Care” list. The list, which includes 50 companies from...
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Mestek promotes seven employees throughout core business units

March 30, 2017
Mestek’s Distributor Products Group has announced organizational changes throughout business units. Mestek believes these changes will have a positive effect...
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University of Arizona establishes degree program in architectural engineering

March 30, 2017
The University of Arizona is offering a new undergraduate program to better prepare engineers to work in collaboration with architects....
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Hansgrohe USA starts 'Shower Like A Pro' sweepstakes

March 29, 2017
Hansgrohe USA is inviting its social following to engage in a new campaign that explores cycling and shower styles; “Shower...
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ASA WII

Women in Industry Take Charge

Aiming to empower women in the industry with powerful education and engagement, this year’s conference will offer networking opportunities from connecting with new friends to finding synergies with women working in the same role.
March 29, 2017
Sharon Rehana
The 2017 Spring Conference will be held on April 26-28 at the Omni Austin Hotel Downtown in Austin, Texas, and...
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Standing on the shoulders of giants

ACR Supply celebrates 40 years in business and looks toward a bright future. 
March 29, 2017
The date was March 18, 1977.  It was Troy Meachum’s 16th birthday, undoubtedly an important milestone for every teenager filled...
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TOTO USA launches ‘experiential’ showroom concept

March 28, 2017
Visitors can ‘test drive’ best-selling TOTO products NEOREST and WASHLET. TOTO USA unveiled Concept 190 in San Francisco, the first...
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Wolseley to rebrand to Ferguson, as Ferguson CEO announces retirement

March 28, 2017
Wolseley plc, Ferguson’s parent company, announced the retirement of CEO Frank Roach, along with plans to change its name to...
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