Marketing - Articles - Page 77

ServiceTitan, VitalStorm integrate to improve online ad campaign tracking

April 3, 2017

ServiceTitan has partnered with home services marketing company VitalStorm to allow for end-to-end online ad campaign tracking. “Home service business...

HARDI relaunches networking app as 'HARDI Hub'

April 3, 2017

Heating, Air-conditioning & Refrigeration Distributors International has re-launched its networking app as HARDI Hub. The new HARDI Hub app underwent...

Wait, there’s an app for that?

Apps that translate the field to the customer save time and make the tech’s job a whole lot easier.

March 31, 2017

Welcome to 2017, where smart technology is wearable and apps are everywhere. While it’s true that contractors have been getting...

Incentive Space

A contractor who is aware of the incentives to the consumer can sell better.

March 31, 2017

Sharon Rehana

Water heating is on average the second largest household energy expense, accounting for nearly 20 percent of a home’s energy...

Momentum Building Marketing

Dear, Plumbing Diary

Your plumbing business should be blogging, and here’s why.

March 31, 2017

Heather Ripley

You may have read in print articles, or by searching online for business marketing tips, that blogs are a good...

Business Uncomplicated

Are You Experiential?

Here are some ways you can step up your e-marketing game.

March 31, 2017

Ellen Rohr

From Wikipedia: Engagement marketing, sometimes called “experiential marketing,” “event marketing,” “on-ground marketing,” “live marketing,” “participation marketing,” or “special events” is...

Letter From the Editor

'Ain’t No Mountain High Enough'

As professional women, we are often faced with challenges in our career paths. But we always find a way around or through them.

March 31, 2017

Sharon Rehana

I’m not a professional hiker by any stretch of the imagination. But that didn’t stop me from taking on a...

People magazine names TDIndustries to inaugural ‘Companies That Care’ list?

March 30, 2017

TDIndustries has been named No. 11 on People magazine’s first-ever “Companies That Care” list. The list, which includes 50 companies from...

Mestek promotes seven employees throughout core business units

March 30, 2017

Mestek’s Distributor Products Group has announced organizational changes throughout business units. Mestek believes these changes will have a positive effect...