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Home » Topics » Marketing

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Barb-Higgens.jpg

Barbara C. Higgens: The End of an Era

The former CEO/executive director of PMI transformed the association one day, one heart at a time.
July 31, 2017
Sharon Rehana
After 19 years of dedication and commitment, Barbara C. Higgens transformed Plumbing Manufacturers International, and the plumbing industry, too.
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Blue Frog Van

Restoration 1 Acquires bluefrog Plumbing + Drain

July 25, 2017

Restoration 1 CEO plans to have at least 100 bluefrog locations by the end of next year.


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online
Momentum Building Marketing

Evolve Online or Fade Away

It’s crucial for home service companies to have a robust online presence.
July 7, 2017
Heather Ripley
ecommerce
e-Commerce

E-Commerce in Stages: Part 1

Here are five stages that help distributors transition into the e-commerce era.
July 6, 2017
Scott Benfield
The more we know about successful e-commerce in B2B markets, the more we are amazed that successes happen at all. 
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brand
Showrooms

The Mono Brand Strategy

Tips on how to better market your brand in this ever-changing market.
July 6, 2017
Dion Wilson
Keeping up with change is not easy. You must keep up with changing trends, a changing industry, a changing retail landscape, changing customers’ wants and changing customers’ needs. Yes, trying to keep up can prove to be overwhelming.
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pricing
Business Management

Pricing, Pricing, Pricing

You need all the information available, and the right person in place, to determine the right price of your product.
July 6, 2017
Rich & Jen Schmitt
pilc-group

PILC: A Call to Action

The 2017 Plumbing Industry Leadership Coalition covered the new administration, challenges and opportunities. 
June 21, 2017
Sharon Rehana
Last month, the Plumbing Industry Leadership Coalition (PILC) met in Washington, D.C. to discuss the current issues facing the plumbing...
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The Training Room
Alternative Energy

The Training Room

What do you need to consider when updating your training space.
June 7, 2017
Max Rohr
I’ve been to a handful of training rooms across the industry. Some have beautiful shrines dedicated to hydronics that include...
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Applewood Truck

Orange You Glad You Called Applewood?

Denver’s top plumbing, heating and electric service company shares the history and success behind its 100th truck
June 7, 2017
One man. Four employees. Three vans. Fast forward to 2017, and you get a staff of 120 talented people who...
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Business Relationships
Business Uncomplicated

Vendors, Subs and Other Bedfellows

Partnering with companies can be difficult, but it is very important.
June 7, 2017
Ellen Rohr
Standing in line at the supply house, I heard the fellow in front of me talking to the employee working...
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