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Home » Topics » Marketing

Marketing
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ROI

The Secret to Getting ROI from CRM

Asking a few basic questions will really get the ROI to kick in.
August 7, 2017
Sales is still the core of any business and Brian Gardner explains why.
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hidden gems
Showroom Savvy

Hidden Showroom Gems

What, or who, makes your business succeed?
August 7, 2017
Dion Wilson
Seek and you shall definitely find this answer.
Read More
ecommerce
e-commerce

E-Commerce in Stages — Part II

What category does your company fall into?
August 7, 2017
Scott Benfield
The more we know about successful e-commerce in B2B markets, the more we are amazed that successes happen at all. Part two of this series explores the stages of e-commerce.
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sales
Inventory Counts

Driving New Revenue — A Two-Pronged Approach

Sometimes, your sales team needs a little extra nudge to get the job done.
August 7, 2017
Building and supporting a strong team is key to success.
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August 2017 Column Heather Ripley
Momentum Building Marketing

Image Matters

Stay on top of online reviews.
August 2, 2017
Heather Ripley
Online reviews can make or break your business' image, so it's important to invest the time to manage them.
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Barb-Higgens.jpg

Barbara C. Higgens: The End of an Era

The former CEO/executive director of PMI transformed the association one day, one heart at a time.
July 31, 2017
Sharon Rehana
After 19 years of dedication and commitment, Barbara C. Higgens transformed Plumbing Manufacturers International, and the plumbing industry, too.
Read More
Blue Frog Van

Restoration 1 Acquires bluefrog Plumbing + Drain

July 25, 2017

Restoration 1 CEO plans to have at least 100 bluefrog locations by the end of next year.


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online
Momentum Building Marketing

Evolve Online or Fade Away

It’s crucial for home service companies to have a robust online presence.
July 7, 2017
Heather Ripley
ecommerce
e-Commerce

E-Commerce in Stages: Part 1

Here are five stages that help distributors transition into the e-commerce era.
July 6, 2017
Scott Benfield
The more we know about successful e-commerce in B2B markets, the more we are amazed that successes happen at all. 
Read More
brand
Showrooms

The Mono Brand Strategy

Tips on how to better market your brand in this ever-changing market.
July 6, 2017
Dion Wilson
Keeping up with change is not easy. You must keep up with changing trends, a changing industry, a changing retail landscape, changing customers’ wants and changing customers’ needs. Yes, trying to keep up can prove to be overwhelming.
Read More
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