Marketing - Articles - Page 50

Feature

Customer Empowerment is Key to Repeat Business

Create an environment that lets your customers subconsciously recognize they are in control.

July 8, 2019

Customers want to be in control and it has to be their idea. Telling someone they are empowered still leaves you in control. Now, let’s create an environment that empowers the customer.

Inventory Management

Service Sets the Ceiling

Make sure you can back up your commitment and the customer is willing to pay for it.

July 3, 2019

Jason Bader

Let’s face it; the notion of product exclusivity is nearing extinction.

Business Management

Customer Catalogs

Don’t put all your eggs into the e-commerce basket; the majority of your business does not come from the Internet.

July 3, 2019

Rich & Jen Schmitt

Creating a good webstore is a complicated process. It’s not as messy as managing a top-notch salesforce, maintaining brick-and-mortar locations with fast, efficient product delivery, establishing customer relationships and building effective marketing programs that attract and retain profitable customers.

Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

July 1, 2019

The resulting new website, www.torrcodesigncenter.com, enables Torrco to provide the ultimate online experience for showroom customers.

AD Hosts Second Annual Finance & HR Summit

July 1, 2019

The summit's program included strategic and relevant HR and finance topics and featured networking roundtables, keynote speeches, concurrent educational sessions, a service provider tour, and more.

California Faucets Wins 2019 Telly Award

June 25, 2019

Blending computer-generated characters with live-action, the company's "Bath Time" video was honored as one of the industry’s most innovative and creative videos.

Service Experts Selects ServiceTitan as Software Provider

June 18, 2019

Service Experts operates in 95 locations across North America, and is staffed with highly qualified, NATE-certified licensed service technicians and equipment installers

Woman-Owned B2B Publisher Addresses Industry Gender Gap

June 15, 2019

In 2018, PHCPPros became a majority-woman company with 54 percent women and 46 percent men. While this may not seem like news, serving a traditionally male industry of the trades makes this change announcement-worthy.

Northeastern Supply Announces New Hires

June 13, 2019

John Garncarz, Chat Ott, and Brian Parker have joined the company as the director of supply chain, a brand and product manager, and the director of e-Commerce, respectively.

Housecall Pro Offers Website Builder

June 12, 2019

In under 10 minutes, home services professionals can build a fully-functional site, complete with business information including logos, descriptions, service areas, hours, services provided.