Marketing - Articles - Page 50

Northeastern Supply Announces New Hires

June 13, 2019

John Garncarz, Chat Ott, and Brian Parker have joined the company as the director of supply chain, a brand and product manager, and the director of e-Commerce, respectively.

Housecall Pro Offers Website Builder

June 12, 2019

In under 10 minutes, home services professionals can build a fully-functional site, complete with business information including logos, descriptions, service areas, hours, services provided.

ServiceTitan Integrates HVAC Diagnostic Program

June 7, 2019

iManifold reports are instantly and automatically imported into the ServiceTitan customer’s job record, allowing for single click access to share reports.

e-Commerce

Manufacturer-Distributor Relationships: Why Manufacturers Sell Direct

It may be to counter a competitive threat or serve a channel that distributors are not interested in pursuing.

June 5, 2019

Scott Benfield

Many manufacturers open up direct sales to counter a competitive threat or serve a channel that distributors are not interested in pursuing. However, if they do so without researching their channels and end users, and lack a solid financial evaluation of the channel costs, their efforts are usually unsuccessful.

Inventory Management

Safety Stock: Insurance for Customer Service

Use your distribution software package to ensure your customers’ most-used items are well-stocked.

June 5, 2019

Jason Bader

One of the biggest components of customer service is having the right stuff at the right place and at the right time. Use your distribution software package to ensure your customers’ most-used items are well-stocked.

Plumbing & Showrooms

Connect, Show and Share: Keeping Branding Simple

You can shape the entire customer experience online, in-store and in-home.

June 5, 2019

Stephanie Azran

By connecting with your target audience, keeping brand vision consistent and communicating effectively with your clients, you shape the entire customer experience online, in-store and in-home.

Rooter Hero Enters HVAC Market

June 4, 2019

Deal also expands Rooter Hero's Arizona footprint, allowing company to add heating, air and ventilation services.

Business Uncomplicated

Training Basics

From old school to leading edge — what always works.

June 4, 2019

Ellen Rohr

Let’s explore ways we can combine cool digital options with sound training practices to enhance learning.

Contractor Profit Advantage

The Minimum Cost to You

There is a difference between the hours for which you pay and the hours you have available to sell so you can recover your true cost.

June 4, 2019

Richard DiToma

Charging $85/tech hour does not make sense (or dollars and cents). But not knowing your true cost of operation and the proportionate hourly cost is insane. Identifying and calculating your true cost per tech hour varies dependent upon tech abilities and geographic locations.