Marketing

HIRI Predicts Continued Growth for Home Improvement Products Market

April 27, 2022

Data from the recently released market update indicates a return to pre-pandemic market levels as inflation spikes and households complete home improvement projects.

Uponor Enhances Customer Loyalty Program

April 20, 2022

The program has been rebranded as Uponor Pro Rewards.

Franklin Electric Announces Results of 2021 Training, Education and Support Program

April 18, 2022

In total, the company's inside support team helped more than 85,000 customers get answers, while in-field personnel hosted 200 training sessions, and the online education team trained nearly 3,000 users via FranklinTECHOnline.

ACCA Honors Rosenberg Indoor Comfort with Elite Marketing Master Award

April 1, 2022

The Marketing Masters Awards program, which is split into five categories, honors and recognizes the best marketing programs developed and implemented by ACCA contractor members.

Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.

April 1, 2022

Heather Ripley

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.

The 7-Power Contractor

Mastering Dispatch from Beginning to End

CSRs, dispatchers and technicians communicating seamlessly is the key to happy customers, more referrals and more profit.

April 1, 2022

Al Levi

One of the questions I get asked all the time by clients and customers is, “Why can’t my customer service rep also be my dispatcher?”

IMARK Plumbing Announces 2021 Distinguished Performance Award Winners

March 17, 2022

IMARK Plumbing recognizes members and suppliers who go above and beyond in all aspects of business and participation within the group.

HARDI Announces 2022 Focus Conference Speaker Slate

March 16, 2022

The event consists of three separate learning tracks providing educational presentations for marketing, sales, and operations leaders in the HVACR distribution industry.