Marketing - Articles - Page 25

Uponor Enhances Customer Loyalty Program

April 20, 2022

The program has been rebranded as Uponor Pro Rewards.

Franklin Electric Announces Results of 2021 Training, Education and Support Program

April 18, 2022

In total, the company's inside support team helped more than 85,000 customers get answers, while in-field personnel hosted 200 training sessions, and the online education team trained nearly 3,000 users via FranklinTECHOnline.

ACCA Honors Rosenberg Indoor Comfort with Elite Marketing Master Award

April 1, 2022

The Marketing Masters Awards program, which is split into five categories, honors and recognizes the best marketing programs developed and implemented by ACCA contractor members.

Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.

April 1, 2022

Heather Ripley

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.

The 7-Power Contractor

Mastering Dispatch from Beginning to End

CSRs, dispatchers and technicians communicating seamlessly is the key to happy customers, more referrals and more profit.

April 1, 2022

Al Levi

One of the questions I get asked all the time by clients and customers is, “Why can’t my customer service rep also be my dispatcher?”

IMARK Plumbing Announces 2021 Distinguished Performance Award Winners

March 17, 2022

IMARK Plumbing recognizes members and suppliers who go above and beyond in all aspects of business and participation within the group.

HARDI Announces 2022 Focus Conference Speaker Slate

March 16, 2022

The event consists of three separate learning tracks providing educational presentations for marketing, sales, and operations leaders in the HVACR distribution industry.

Brooke Chase Associates Promotes Rick Mohrman to Vice President of Sales and Marketing

March 15, 2022

In his new role, Mohrman will be overseeing the company's continued growth and marketing programs.

Showroom Excellence

Your Customer May Become Your Competition

Make it easy to do business with your showroom and listen to what your customers want and need.

March 1, 2022

Jeff MacDowell

Spring is coming, and I am thrilled to see so many businesses adapting and thriving through these pandemic times.

Feature

Power Through Partnership

Established to ensure the survival and growth of the independent HVACR distributors: BLUE HAWK provides opportunities to enhance their profitability.

March 1, 2022

Ruth Mitchell

Last month’s edition of the magazine highlighted several buying groups within the industry channel and how they evolved into powerful networking communities.