Marketing

In a Year of Exceptional Growth, 2021 AD PHCP North American Meeting Sets New Records

November 2, 2021

Despite post-pandemic challenges, more than 1,000 AD members, suppliers and associates gathered for the 2021 AD PHCP North American Meeting Oct. 18-21, the most attendees ever at this event.

AD Continues Record-Setting Sales with 34 Percent Increase in First Nine Months of 2021

November 1, 2021

The buying group is reporting member sales in the first nine months of 2021 were $44 billion, an increase of 34 percent across its 13 divisions and three countries.

Marketing Building Momentum

Attract Attention for Your Business and Charity

Your chances of getting your charitable giving story in front of the public are far better when it’s created and promoted correctly.

November 1, 2021

Heather Ripley

During the winter holidays, it’s hard for plumbing and HVAC service businesses to gain attention and new customers...

HIRI Predicts Overall Home Improvement Product Sales Growth to Continue into 2025

October 25, 2021

Data from the recently released market update provides insight to home and building marketing professionals as the industry continues to shift in the wake of COVID-19.

Noritz Launches New Support and Parts Website

October 7, 2021

The updated site offers professionals and homeowners increased convenience and accessibility to vital product information, while also permitting quicker water heater parts ordering via smartphone.

Heather Ripley to Speak at PHCCCONNECT2021 Conference in Kansas City

October 7, 2021

Ripley PR founder and author will share winning PR secrets to plumbing, heating and cooling service companies to differentiate their businesses.

Momentum Building Marketing

Preventing a Crisis Communications Nightmare

It’s always better to avoid a crisis than try to fix it after the fact.

October 5, 2021

Heather Ripley

One of the worst situations your home service business can find itself in is being blindsided by an onslaught of negative attention.

The 7-Power Contractor

Employee Feedback Done Right

Actively soliciting, listening and responding to my staff led them to be more engaged.

October 5, 2021

Al Levi

I call them “staffing surprises” and they’re rarely pleasant surprises. You know what I’m talking about; the 5 o’clock knock.

12th Annual Sonnhalter Tool Drive Raises $26,500 Worth of Donations for Habitat for Humanity

September 24, 2021

The donated items will be used for Habitat for Humanity projects or sold at one of the organization's ReStores, recycled building materials and home furnishings stores.