Marketing - Articles - Page 32

Feature

Top Six Metrics to Grow Your Home Services Business Online

Understanding web traffic data can help create solid decision-making to generate more leads.

June 1, 2021

Marketing Building Momentum

Is PR Part of Your Marketing Budget?

Use it to cultivate the image of the business and its owner as experts in the market.

June 1, 2021

Heather Ripley

Use it to cultivate the image of the business and its owner as experts in the market. Potential customers view an article by a credible third party as more trustworthy than an ad. PR is a way to generate this kind of earned media exposure.

Inventory Management

Distribution Has a PR Problem

The industry is in a constant state of regeneration, creating new career opportunities. We need to get that message out to young people.

June 1, 2021

Jason Bader

In a recent podcast episode, I had a great conversation with a fellow advisor in the distribution space.

ACCA HVAC Blog Selected as Finalist in Prestigious EXCEL Awards Competition

May 19, 2021

Winner placings will be revealed at the EXCEL Awards Ceremony on June 16, 2021.

Performance Management

Distribution Is on the Cusp of Metamorphosis

Adopt and employ these tips to create opportunities from disruption.

May 7, 2021

Howard Coleman

For as long as the term “metamorphosis” has been in use, distribution management has been characterized by tacticians, focused on ensuring that orders rolled and were filled. Execution and firefighting were highly valued skills.

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Feature

Q&A with Heather Ripley, Founder and CEO of Ripley PR

Publicity expert to the PHCP trades shares advice in her new book.

May 7, 2021

Steve Smith

Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Marketing Building Momentum

What's Your Story?

Focusing your key messages with public relations.

May 7, 2021

Heather Ripley

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

PHCPPros Off the Cuff: Public Relations for Home Service Businesses ft. Ripley PR CEO Heather Ripley

April 29, 2021

Heather Ripley shares public relations advice for home service businesses and discusses her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."