Marketing - Articles - Page 32

Performance Management

Distribution Is on the Cusp of Metamorphosis

Adopt and employ these tips to create opportunities from disruption.

May 7, 2021

For as long as the term “metamorphosis” has been in use, distribution management has been characterized by tacticians, focused on ensuring that orders rolled and were filled. Execution and firefighting were highly valued skills.

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Feature

Q&A with Heather Ripley, Founder and CEO of Ripley PR

Publicity expert to the PHCP trades shares advice in her new book.

May 7, 2021

Steve Smith

Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Marketing Building Momentum

What's Your Story?

Focusing your key messages with public relations.

May 7, 2021

Heather Ripley

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

PHCPPros Off the Cuff: Public Relations for Home Service Businesses ft. Ripley PR CEO Heather Ripley

April 29, 2021

Heather Ripley shares public relations advice for home service businesses and discusses her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Nortek Global HVAC Names Two New Texas Distributors

April 29, 2021

Maytag and Frigidaire branded unitary equipment now available in Lubbock with Winston Water Cooler and Winsupply Rio Grande Valley.

ACCA Hires Natalie D’Apolito as New Communications Coordinator

April 22, 2021

As the association's communications coordinator, D’Apolito is responsible for creating and distributing a wide range of promotional content.

Noritz Joins Sunbelt Marketing to Serve the Southeast

April 22, 2021

The Atlanta-based manufacturer's representative will work with the Noritz sales team to promote the tankless water heater marketing in Georgia, Florida, Tennessee, and the Carolinas.

Franklin Electric Acquires Puronics

April 21, 2021

Puronics is a residential and commercial water treatment products and services provider operating four company-owned service centers and serving approximately 133 independent water quality dealers with approximately 260 locations in 31 states.