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Home » Topics » Marketing

Marketing
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The 7-Power Contractor

Creating an Effective Referral Network

A rising tide lifts all boats: The recommendations you make are ones that will serve not only customers well, but your company and others, too.
October 3, 2022
Al Levi

When customers or potential customers call you about an HVAC or electrical service, but you only do plumbing work, make sure you have a network of first-class HVAC-only and electric-only contractors to recommend. 


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Terence Chan: The Impetus to Change the Perception of the Trade
Feature

Terence Chan: The Impetus to Change the Perception of the Trade

Canadian contractor looks to enhance the industry one social media post at a time.
October 3, 2022
Dan Vastyan

British Columbia contractor, Terence Chan, owner of Impetus Plumbing and Heating, looks to change the perception of the plumbing and heating business one social media post at a time.


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Oatey Co. Emerging Professionals Group Receives Program of the Year award from Engage Cleveland.jpg

Oatey Co. Emerging Professionals Group Receives Program of the Year award from Engage! Cleveland

September 29, 2022

The winning entry detailed the program’s success in attracting, engaging and retaining young professionals at the organization and in the Cleveland community.


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Moblico and LeadSmart Technologies Announce Innovative Strategic Partnership.jpg

Moblico and LeadSmart Technologies Announce Innovative Strategic Partnership

September 23, 2022

Moblico and LeadSmart Technologies form a strategic partnership enabling wholesale distributors to gain deep insights into customers and accelerate revenue growth.


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Sonnhalter 13th Annual Tool Drive Raises $41,500 Worth of Donations for Habitat for Humanity

September 22, 2022

In the past decade, Sonnhalter has raised more than $336,000 in donations for the organization.


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Caleffi Names Champions Marketing to Represent Product Lines

September 16, 2022

Caleffi names Champions Marketing to represent its complete product line in Texas and Oklahoma. 


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BrassCraft Mfg. Co. Appoints Mike Roberts Vice President of Sales and Marketing

BrassCraft Mfg. Co. Appoints Mike Roberts Vice President of Sales and Marketing

September 8, 2022
Roberts will lead a unified global sales, marketing, and product development team.
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Dan Antonelli Delivers Key Branding Insights for Home Service Companies in Best-Selling Book Branded Not Blanded

Dan Antonelli Delivers Key Branding Insights for Home Service Companies in Best-Selling Book Branded Not Blanded

September 7, 2022
The new book by the KickCharge Creative president, and leading authority on disruptive marketing for service businesses, provides invaluable blueprint for driving growth with branding.
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Feature

How to Boost Service Calls

Strategies to optimize not only each ticket, but improve overall profitability, customer service and employee satisfaction.
September 5, 2022

Strategies to optimize not only each home service call, but improve overall company profitability, customer service and employee satisfaction


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MOMENTUM BUILDING MARKETING

Be Your Market’s Expert

Thought leaders drive business growth.
September 5, 2022
Heather Ripley

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.


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