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Franklin Electric Launches New Employee Resource Group-Franklin Women’s Network.jpg

Franklin Electric Launches New Employee Resource Group: Franklin Women’s Network

March 2, 2023

The new employee resource group had a kick-off event on Feb. 22 that unveiled plans for the group and its engagement activities throughout the year.


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‘Super Mario Bros. Movie’ Shares Plumbing Website and Commercial During Super Bowl LVII.jpg

‘Super Mario Bros. Movie’ Shares Plumbing Website and Commercial During Super Bowl LVII

February 16, 2023

A new trailer for “The Super Mario Bros. Movie” doubles as a commercial for Super Mario Bros. Plumbing, a  “Family-Owned and Operated” business.



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Oatey Co. Expands Award-Winning Social Media Ambassador Program to Include 12 Influential Plumbing and Building Professionals.jpg

Oatey Co. Expands Award-Winning Social Media Ambassador Program to Include 12 Influential Plumbing and Building Professionals

January 25, 2023

The program’s 2023 cohort includes seven new ambassadors and five returning ambassadors who serve as extensions of the Oatey brand as they champion Oatey products across social media and beyond.


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RectorSeal Appoints Repco Sales of Georgia  to Represent Plumbing Products.jpg

RectorSeal Appoints Repco Sales of Georgia to Represent Plumbing Products

January 24, 2023

Headquartered in Woodstock, Georgia, Repco team members are dedicated to providing customers with sales support, marketing programs, and high-quality representation.


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FTC Seeks Comments on Green Guides for Use of Environmental Marketing Claims.jpg

FTC Seeks Comments on Green Guides for Use of Environmental Marketing Claims

January 18, 2023

The FTC is seeking feedback on its environmental advertising guidelines, known as the “Green Guides,” to help companies avoid misleading environmental claims about their products, services, and processes. 


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The Granite Group Announces New Branding for its Retail Showrooms.jpg

The Granite Group Announces New Branding for its Retail Showrooms

January 16, 2023

The Ultimate Bath Store is now Sink & Spout.


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Oatey Co. Announces Executive Appointment and Promotions 1.jpg

Oatey Co. Announces Executive Appointment and Two Promotions

January 12, 2023

The company has appointed Jamie Clapper to the newly created position of vice president of eCommerce; and has promoted Blake Oatey to vice president of international development; and Erin Drotleff to vice president of sourcing.


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HARDI 2022 Annual Conference Ignite Boasts Record-breaking Attendance.jpg

HARDI 2022 Annual Conference Ignite Boasts Record-breaking Attendance

January 6, 2023

HARDI concluded its annual conference Tuesday, Dec. 6, in Houston with record-breaking attendance.


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crisis management plan.jpg
MOMENTUM BUILDING MARKETING

Have a Crisis Plan in Place for When — Not If — a Problem Arises

Your company’s very survival might depend on how well you plan.
January 6, 2023
Heather Ripley

Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.


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Digital and Marketing Leaders Network, Collaborate at 2022 AD eCommerce & Marketing Summit.jpg

Digital and Marketing Leaders Network, Collaborate at 2022 AD eCommerce & Marketing Summit

January 5, 2023

The 2022 AD eCommerce & Marketing Summit brought together digital and marketing leaders from AD owner/members, supplier partners, and eCommerce partners, Dec. 5-7.


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