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Feature

Still Going Strong: Norman Smith’s 62 Years at NIBCO

About 15 percent of NIBCO’s workforce are members of the company’s 25 Year Club, but Norman Smith is in a club all by himself.
December 1, 2025
Steve Smith
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MOMENTUM BUILDING MARKETING

Doing Good? Don’t Hide it — Share it and Inspire More Good

Publicizing good deeds through authentic public relations inspires others, amplifies the positive impact on the community and benefits the business.
December 1, 2025
Heather Ripley

Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.


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Coach's Corner

Why Culture Eats Strategy (and How to Build One That Wins)

Culture is the invisible force that fuels performance, retention and long-term success.
December 1, 2025
Nate Agentis

Discover why building a strong company culture is the secret to growing a successful, loyal, and high-performing home service business.


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Feature

How Home Service Companies Can Make Price a Secondary Consideration for Customers

To be successful, home service companies need to ask themselves this every single day: “How am I setting myself apart from the competition?”
December 1, 2025

In any profession, no matter the industry, there’s one universal truth: if you don’t stand out, you will only blend in. 


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Feature

Marketing for Plumbers

How to build your brand using today’s marketing tools.
December 1, 2025

Learn how plumbers can rise above heavy competition by leveraging digital tools, showcasing certifications and values, and building a strong online presence that earns trust, drives leads, and grows a loyal customer base.


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Contractor Profit Advantage

Success Requires Change

Every member of a business team must perform their role effectively, and monitoring and improving performance leads to profitability.
December 1, 2025
Richard DiToma

Discover how building a unified team, embracing smart change, and switching from time-and-materials to strategic contract pricing can help PHC contractors boost profits, reduce headaches, and finally compete at a Super Bowl level.


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Contractor Stories

Pricing for Profit: Avoid the Race to the Bottom, Part 2

Professional branding, turning away price-focused clients and training teams to articulate the company’s value support a sustainable business.
December 1, 2025
Tom Soukup

Boost your profits and attract high-value clients with smart pricing, confident communication, and marketing that positions your contracting business as the trusted, quality-first choice in your market.


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Feature

Rooted in Tradition, Built for the Future

J.C. Whitlam Mfg. marks 125 years of growth and innovation.
December 1, 2025
Ruth Mitchell

J.C. Whitlam Mfg.’s 125-year legacy comes to life in this story of family-driven innovation, American manufacturing, and a fifth-generation commitment to quality that continues to shape the plumbing and waterworks industry.


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Feature

Dream Bigger: Celebrating a Guide and Changemaker

The Wholesaler Magazine’s 2025 Person of the Year — Shannon Mercil-Colvin
December 1, 2025
Ruth Mitchell

Discover how Shannon Mercil-Colvin, The Wholesaler’s 2025 Person of the Year, is transforming the PHCP-PVF industry through servant leadership, bold vision, and a commitment to helping others dream bigger.


Read More
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PVF Market Overview

Tariffs, Shutdown and Market Shifts: PVF Industry Navigates Uncertain Terrain

Despite these challenges, major construction and energy projects are moving forward, including significant pipeline, airport and data center developments.
December 1, 2025
Stephen Letko

December marks the end of 2025 with uncertainty over the status of President Donald Trump’s tariffs and a stalemate between Democrats and Republicans (as of this writing) that has shut down the government, overshadowing the PVF sector of the U.S. economy.


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