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    <item>
      <title>Before You Hire Another Office Employee, Fix These Five Workflow Bottlenecks</title>
      <description>Growth is supposed to make a plumbing or HVAC business stronger. But as service calls increase, so does the administrative work behind them.</description>
      <content:encoded>
        <![CDATA[<p><span lang="EN-GB" style="caret-color: rgb(0, 0, 0);">Growth is supposed to make a plumbing or HVAC business stronger. But as service calls increase, so does the administrative work behind them.&nbsp;</span><span style="caret-color: rgb(0, 0, 0);"></span><br></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24378</guid>
      <pubDate>Wed, 28 Oct 2026 10:26:22 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24378-before-you-hire-another-office-employee-fix-these-five-workflow-bottlenecks</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/29/Office-Dispatch-and-Field-Service-Coordination.webp?t=1793284653" type="image/png" medium="image" fileSize="892607">
        <media:title type="plain">Office Dispatch and Field Service Coordination.png</media:title>
      </media:content>
    </item>
    <item>
      <title>RUGGED Resilience Spotlight: Thomas Van Pelt </title>
      <description>This month, the RUGGED Resilience Spotlight series recognizes Thomas Van Pelt, director of operations at Well Manager LLC, for turning an unexpected career transition into an opportunity to learn, lead and help grow a small business serving customers across the country.</description>
      <content:encoded>
        <![CDATA[<p>This month, the RUGGED Resilience Spotlight series recognizes Thomas Van Pelt, director of operations at <a href="https://www.wellmanager.com/" rel="noopener noreferrer" target="_blank">Well Manager LLC</a>, for turning an unexpected career transition into an opportunity to learn, lead and help grow a small business serving customers across the country.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24375</guid>
      <pubDate>Tue, 27 Oct 2026 13:57:11 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24375-rugged-resilience-spotlight-thomas-van-pelt</link>
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        <media:title type="plain">Thomas Van Pelt.png</media:title>
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    </item>
    <item>
      <title>Watsco Reports Record Third Quarter Sales</title>
      <description>Recent acquisitions, entrepreneurial culture, strong balance sheet and technology advantage position the company for growth.</description>
      <content:encoded>
        <![CDATA[<p>Recent&nbsp;acquisitions,&nbsp;entrepreneurial&nbsp;culture,&nbsp;strong&nbsp;balance&nbsp;sheet&nbsp;and&nbsp;technology&nbsp;advantage&nbsp;position&nbsp;the&nbsp;company&nbsp;for&nbsp;growth.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24373</guid>
      <pubDate>Tue, 27 Oct 2026 10:42:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24373-watsco-reports-record-third-quarter-sales</link>
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        <media:title type="plain">Watsco Reports Record Third Quarter Sales.webp</media:title>
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    </item>
    <item>
      <title>KD Group Acquires SmartONE Solutions and Establishes NaviComm</title>
      <description>Navien expands into smart building technology with the acquisition of SmartONE’s core business and assets, establishing NaviComm to serve connected residential communities.</description>
      <content:encoded>
        <![CDATA[<p>Navien expands into smart building technology with the acquisition of SmartONE’s core business and assets, establishing NaviComm to serve connected residential communities.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24366</guid>
      <pubDate>Mon, 26 Oct 2026 10:42:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24366-kd-group-acquires-smartone-solutions-and-establishes-navicomm</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/26/KD-Group-Acquires-SmartONE-Solutions-and-Establishes-NaviComm.webp?t=1793029664" type="image/jpeg" medium="image" fileSize="140318">
        <media:title type="plain">KD Group Acquires SmartONE Solutions and Establishes NaviComm.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>BrassCraft Manufacturing Company Celebrates 80th Anniversary</title>
      <description>Anniversary celebrations will extend to the company’s social media platforms with giveaways and spotlights promoting tradesmen and women.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Anniversary celebrations will extend to the company’s social media platforms&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">with giveaways and spotlights promoting tradesmen and women.</span>
</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24365</guid>
      <pubDate>Fri, 23 Oct 2026 15:15:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24365-brasscraft-manufacturing-company-celebrates-80th-anniversary</link>
    </item>
    <item>
      <title>Luciana Amaro Joins Franklin Electric as Chief Human Resources Officer</title>
      <description>Amaro’s previous experience and business perspective position her well to support Franklin Electric’s global workforce and strategic priorities.</description>
      <content:encoded>
        <![CDATA[<p>Amaro’s previous experience and business perspective position her well to support Franklin Electric’s global workforce and strategic priorities.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24357</guid>
      <pubDate>Fri, 23 Oct 2026 10:01:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24357-luciana-amaro-joins-franklin-electric-as-chief-human-resources-officer</link>
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        <media:title type="plain">Luciana Amaro Joins Franklin Electric as Chief Human Resources Officer.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Watsco Completes $750 Million Unsecured Senior Credit Facility</title>
      <description>The new facility amends and extends Watsco’s existing unsecured revolving credit facility.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The new facility amends and extends Watsco’s existing unsecured revolving credit facility.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24343</guid>
      <pubDate>Thu, 22 Oct 2026 13:15:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24343-watsco-completes-750-million-unsecured-senior-credit-facility</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/22/Watsco-Completes-750-Million-Unsecured-Senior-Credit-Facility.webp?t=1792693127" type="image/webp" medium="image" fileSize="14904">
        <media:title type="plain">Watsco Completes $750 Million Unsecured Senior Credit Facility.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>The Collins Companies Certified by Women’s Business Enterprise
National Council</title>
      <description>The Collins Companies has earned national WBENC certification, expanding its access to supplier diversity programs and business opportunities.</description>
      <content:encoded>
        <![CDATA[<p>The Collins Companies has earned national WBENC certification, expanding its access to supplier diversity programs and business opportunities.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24323</guid>
      <pubDate>Tue, 20 Oct 2026 11:45:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24323-the-collins-companies-certified-by-womens-business-enterprise-national-council</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/20/The-Collins-Companies-Certified-by-Womens-Business-Enterprise.webp?t=1792515025" type="image/jpeg" medium="image" fileSize="147707">
        <media:title type="plain">The Collins Companies Certified by Women’s Business Enterprise.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Watts Named to Newsweek America’s Greenest Companies 2027 List</title>
      <description>The ranking is based on research and analysis of publicly available data from U.S. organizations, both public and private, that meet the European Union Benchmark's minimum exclusion criteria.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The ranking is based on research and analysis of publicly available data from U.S. organizations, both public and private, that meet the European Union Benchmark's minimum exclusion criteria.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24302</guid>
      <pubDate>Thu, 15 Oct 2026 12:38:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24302-watts-named-to-newsweek-americas-greenest-companies-2027-list</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/15/Watts-Named-to-Newsweek-Americas-Greenest-Companies-2027-List.webp?t=1792086514" type="image/jpeg" medium="image" fileSize="92908">
        <media:title type="plain">Watts Named to Newsweek America’s Greenest Companies 2027 List.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Winsupply Hires Industry Veteran to Lead Strategic Metro Expansion</title>
      <description>Winsupply has named Ken Resuta regional development manager, effective Sept. 28, 2026.</description>
      <content:encoded>
        <![CDATA[<p>Winsupply has named Ken Resuta regional development manager, effective
 Sept. 28, 2026.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24296</guid>
      <pubDate>Wed, 14 Oct 2026 15:48:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24296-winsupply-hires-industry-veteran-to-lead-strategic-metro-expansion</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/14/Winsupply-Hires-Industry-Veteran-to-Lead-Strategic-Metro-Expansion.webp?t=1792011154" type="image/jpeg" medium="image" fileSize="173629">
        <media:title type="plain">Winsupply Hires Industry Veteran to Lead Strategic Metro Expansion.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Edelman, Cleveland Lighting Merge to Form Edelman Home</title>
      <description>The merger, announced on Oct. 5, goes into effect Jan. 1, 2027, and the new company will be led by co-CEOs Matt Bursky and Dan Edelman.</description>
      <content:encoded>
        <![CDATA[<p style="box-sizing: border-box; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">The merger, announced on Oct. 5, goes into effect Jan. 1, 2027, and the new company will be led by co-CEOs Matt Bursky and Dan Edelman.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24291</guid>
      <pubDate>Tue, 13 Oct 2026 15:44:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24291-edelman-cleveland-lighting-merge-to-form-edelman-home</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/13/Edelman-Cleveland-Lighting-Merge-to-Form-Edelman-Home.webp?t=1791924584" type="image/jpeg" medium="image" fileSize="34106">
        <media:title type="plain">Edelman, Cleveland Lighting Merge to Form Edelman Home.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Global Handwashing Day Highlights Facility Maintenance Role in Hand Hygiene</title>
      <description>Bradley Company is highlighting the essential role facility managers and maintenance professionals play in keeping restrooms clean, stocked and ready to support hand hygiene.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Bradley Company is highlighting the essential role facility managers and maintenance professionals play in keeping restrooms clean, stocked and ready to support hand hygiene.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24283</guid>
      <pubDate>Mon, 12 Oct 2026 14:14:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24283-global-handwashing-day-highlights-facility-maintenance-role-in-hand-hygiene</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/12/Global-Handwashing-Day-Highlights-Facility-Maintenance-Role-in-Hand-Hygiene.webp?t=1791832604" type="image/jpeg" medium="image" fileSize="221611">
        <media:title type="plain">Global Handwashing Day Highlights Facility Maintenance Role in Hand Hygiene.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Watsco Completes Acquisition of The Granite Group</title>
      <description>Watsco’s partnership with The Granite Group adds scale, density, product diversification and deepens its market position in the growing plumbing space</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Watsco’s partnership with The Granite Group adds scale, density, product diversification and deepens its market position in the growing plumbing space&nbsp;</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24282</guid>
      <pubDate>Mon, 12 Oct 2026 13:56:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24282-watsco-completes-acquisition-of-the-granite-group</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/12/Watsco-Completes-Acquisition-of-The-Granite-Group.webp?t=1791831634" type="image/webp" medium="image" fileSize="14904">
        <media:title type="plain">Watsco Completes Acquisition of The Granite Group.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>Watsco Schedules Third Quarter Conference Call</title>
      <description>Watsco has announced that it has scheduled a conference call to discuss its 2026 third quarter results on Tuesday, Oct. 27, 2026 at 10:00 a.m. EDT.</description>
      <content:encoded>
        <![CDATA[<p>Watsco has announced that it has scheduled a conference call to discuss its 2026 third quarter results on Tuesday, Oct. 27, 2026 at 10:00 a.m. EDT.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24274</guid>
      <pubDate>Fri, 09 Oct 2026 13:53:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24274-watsco-schedules-third-quarter-conference-call</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/09/Watsco-Schedules-Third-Quarter-Conference-Call.webp?t=1791572372" type="image/webp" medium="image" fileSize="14904">
        <media:title type="plain">Watsco Schedules Third Quarter Conference Call.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>ATEX Distributing Launches New Website</title>
      <description>The redesigned website provides easier access to ATEX Distributing’s products, services, technical expertise and support resources for HVAC customers.</description>
      <content:encoded>
        <![CDATA[<p>The redesigned website provides easier access to ATEX Distributing’s products, services, technical expertise and support resources for HVAC customers.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24265</guid>
      <pubDate>Thu, 08 Oct 2026 15:55:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24265-atex-distributing-launches-new-website</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/08/ATEX-Distributing-Launches-New-Website.webp?t=1791493145" type="image/jpeg" medium="image" fileSize="67468">
        <media:title type="plain">ATEX Distributing Launches New Website.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>AD Names Merit Brass Named 2026 PVF Supplier of the Year</title>
      <description>The recognition highlights Merit Brass’ commitment to independent distribution through service, collaboration and long-term partnerships.</description>
      <content:encoded>
        <![CDATA[<p>The recognition highlights Merit Brass’ commitment to independent distribution through service, collaboration and long-term partnerships.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24263</guid>
      <pubDate>Thu, 08 Oct 2026 15:06:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24263-ad-names-merit-brass-named-2026-pvf-supplier-of-the-year</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/08/AD-Names-Merit-Brass-Named-2026-PVF-Supplier-of-the-Year.webp?t=1791490140" type="image/jpeg" medium="image" fileSize="272587">
        <media:title type="plain">AD Names Merit Brass Named 2026 PVF Supplier of the Year.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Winsupply Sponsors University of Dayton Flyers</title>
      <description>Winsupply is proud to return as an official partner of the University of Dayton Division of Athletics for the upcoming basketball season.</description>
      <content:encoded>
        <![CDATA[<p>Winsupply is proud to return as an official partner of the University of Dayton Division of Athletics for the upcoming basketball season.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24262</guid>
      <pubDate>Thu, 08 Oct 2026 14:32:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24262-winsupply-sponsors-the-university-of-dayton-flyers</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/08/Winsupply-Sponsors-the-University-of-Dayton-Flyers.webp?t=1791488255" type="image/jpeg" medium="image" fileSize="288560">
        <media:title type="plain">Winsupply Sponsors the University of Dayton Flyers.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Taylor Johnson Joins SJE ECS Division as Director of Sales Operations</title>
      <description>This new hire supports the ECS Division’s continued focus on commercial excellence, operational discipline, and scalable growth across its regions and market segments.</description>
      <content:encoded>
        <![CDATA[<p><span data-olk-copy-source="MessageBody">This new hire supports the ECS Division’s continued focus on commercial excellence, operational discipline, and scalable growth across its regions and market segments.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24261</guid>
      <pubDate>Thu, 08 Oct 2026 14:20:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24261-taylor-johnson-joins-sje-ecs-division-as-director-of-sales-operations</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/08/Taylor-Johnson-Joins-SJE-ECS-Division-as-Director-of-Sales-Operations.webp?t=1791487411" type="image/jpeg" medium="image" fileSize="152829">
        <media:title type="plain">Taylor Johnson Joins SJE ECS Division as Director of Sales Operations.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>A. O. Smith Launches Fall Promotion With Participating Wholesale Partners</title>
      <description>The promotion began on Oct. 1 and runs through Nov. 30, 2026.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The promotion began on Oct. 1 and runs through Nov. 30, 2026.</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24247</guid>
      <pubDate>Tue, 06 Oct 2026 11:22:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24247-a-o-smith-launches-fall-promotion-with-participating-wholesale-partners</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/06/A.-O.-Smith-Launches-Fall-Promotion-with-Participating-Wholesale-Partners.webp?t=1791304095" type="image/jpeg" medium="image" fileSize="185408">
        <media:title type="plain">A. O. Smith Launches Fall Promotion with Participating Wholesale Partners.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Cleaver-Brooks and R.F. MacDonald Complete Partnership Agreement</title>
      <description>The partnership expands access to Cleaver-Brooks’ thermal solutions, engineering and service support across California and Nevada.</description>
      <content:encoded>
        <![CDATA[<p>The partnership expands access to Cleaver-Brooks’ thermal solutions, engineering and service support across California and Nevada.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24233</guid>
      <pubDate>Fri, 02 Oct 2026 11:37:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24233-cleaver-brooks-and-rf-macdonald-complete-partnership-agreement</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/02/Cleaver-Brooks-and-R.F.-MacDonald-Complete-Partnership-Agreement.webp?t=1790959461" type="image/jpeg" medium="image" fileSize="143397">
        <media:title type="plain">Cleaver-Brooks and R.F. MacDonald Complete Partnership Agreement.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Wiseway Supply John Cain Honored for Leadership and Community Impact</title>
      <description>The former president and CEO of Wiseway Supply has been named a 2026 NKyTribune NewsMaker.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The former president and CEO of Wiseway Supply has been named a 2026 NKyTribune NewsMaker.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24228</guid>
      <pubDate>Thu, 01 Oct 2026 14:44:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24228-wisely-supply-john-cain-honored-for-leadership-and-community-impact</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/01/Wisely-Supply-John-Cain-Honored-for-Leadership-and-Community-Impact.webp?t=1790884107" type="image/jpeg" medium="image" fileSize="188048">
        <media:title type="plain">Wisely Supply John Cain Honored for Leadership and Community Impact.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Watsco Declares $3.30 Quarterly Dividend</title>
      <description>Watsco has paid dividends to shareholders for 52 consecutive years.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 300; letter-spacing: normal; orphans: 2; text-align: justify; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Watsco has paid dividends to shareholders for 52 consecutive years.&nbsp;</span>
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24224</guid>
      <pubDate>Thu, 01 Oct 2026 11:37:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24224-watsco-declares-330-quarterly-dividend</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/10/01/Watsco-Declares-3.30-Quarterly-Dividend.webp?t=1790872884" type="image/webp" medium="image" fileSize="14904">
        <media:title type="plain">Watsco Declares $3.30 Quarterly Dividend.webp</media:title>
      </media:content>
    </item>
    <item>
      <title>Show Us Your Truck 2026</title>
      <description>Contractors take just as much pride in their service vehicles as they do their work. If first impressions matter in every business, in the home service business they arrive curbside.</description>
      <content:encoded>
        <![CDATA[<p>Contractors take just as much pride in their service vehicles as they do their work. If first impressions matter in every business, in the home service business they arrive curbside.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24168</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24168-show-us-your-truck-2026</link>
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        <media:title type="plain">truck_header.png</media:title>
      </media:content>
    </item>
    <item>
      <title>Why Credibility Now Shapes How PHCP Brands Are Found</title>
      <description>For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google.</description>
      <content:encoded>
        <![CDATA[<p>For years, search has been one of the most reliable ways for customers to find information about services, products and companies.
When someone needed an answer, they typed a question into Google. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24167</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24167-why-credibility-now-shapes-how-phcp-brands-are-found</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2252530183.webp?t=1790953032" type="image/jpeg" medium="image" fileSize="259249">
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      </media:content>
    </item>
    <item>
      <title>Building a Company Culture Your Team Can Rely On </title>
      <description>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.</description>
      <content:encoded>
        <![CDATA[<p>When plumbing contractors talk about company culture, the conversation often turns to the things employees enjoy, such as company cookouts, team outings, bonuses or the occasional free lunch.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24166</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24166-building-a-company-culture-your-team-can-rely-on</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2162383464.webp?t=1790251421" type="image/jpeg" medium="image" fileSize="520251">
        <media:title type="plain">iStock-2162383464.jpg</media:title>
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    </item>
    <item>
      <title>10 Steps for Sound Business Plans and Successful Results</title>
      <description>The NFL season is up and running. Those of us who enjoy watching football get to sit back in our easy chairs at home or join other enthusiasts at the local pub to view the games.</description>
      <content:encoded>
        <![CDATA[<p>The NFL season is up and running. Those of us who enjoy watching football get to sit back in our easy chairs at home or join other enthusiasts at the local pub to view the games. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24161</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24161-10-steps-for-sound-business-plans-and-successful-results</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/24/iStock-2193616687.webp?t=1790250752" type="image/jpeg" medium="image" fileSize="270280">
        <media:title type="plain">iStock-2193616687.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Margin Maximization</title>
      <description>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.</description>
      <content:encoded>
        <![CDATA[<p>Margin pressure in distribution is nothing new, but prices are being pushed down by intense competition and price transparency, while costs are being driven up by soaring operational, supply chain and labor costs.
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24151</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24151-margin-maximization</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/iStock-905819004.webp?t=1790169296" type="image/jpeg" medium="image" fileSize="1201298">
        <media:title type="plain">iStock-905819004.jpg</media:title>
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    </item>
    <item>
      <title>Spaceballs Turns 40 Next April, and I Can’t Stop Seeing Our Industry In It</title>
      <description>“Spaceballs: The New One” lands next April, 40 years after the first movie, with Mel Brooks, Rick Moranis, Bill Pullman and Daphne Zuniga all back.</description>
      <content:encoded>
        <![CDATA[<p>“Spaceballs: The New One” lands next April, 40 years after the first movie, with Mel Brooks, Rick Moranis, Bill Pullman and Daphne Zuniga all back.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24150</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24150-spaceballs-turns-40-next-april-and-i-cant-stop-seeing-our-industry-in-it</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/iStock-1048069280.webp?t=1791822192" type="image/jpeg" medium="image" fileSize="463883">
        <media:title type="plain">iStock-1048069280.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>From Mentors to Allies: Why PHC Wholesale Needs Active Support for Women</title>
      <description>The PHC wholesale industry — like many skilled trades and their supply chains — has long been dominated by men.</description>
      <content:encoded>
        <![CDATA[<p>The PHC wholesale industry — like many skilled trades and their supply chains — has long been dominated by men. 
</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24149</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24149-from-mentors-to-allies-why-phc-wholesale-needs-active-support-for-women</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/TW0726_businesswomen-speaking-to-colleagues.webp?t=1792506207" type="image/jpeg" medium="image" fileSize="1084727">
        <media:title type="plain">TW0726_businesswomen speaking to colleagues.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Built on Service</title>
      <description>Lion Plumbing Supply is celebrating its 70th anniversary this year, but the milestone is about more than looking back.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Lion Plumbing Supply is celebrating its 70th anniversary this year, but the milestone is about more than looking back.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/24148</guid>
      <pubDate>Thu, 01 Oct 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/24148-built-on-service</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/09/23/Group-at-event.webp?t=1791389069" type="image/jpeg" medium="image" fileSize="1347805">
        <media:title type="plain">Group at event.jpg</media:title>
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