For as long as the term “metamorphosis” has been in use, distribution management has been characterized by tacticians, focused on ensuring that orders rolled and were filled. Execution and firefighting were highly valued skills.
In today’s environment one of the toughest tasks for an owner of any business is to find the right employees. This is not just a throw-away problem that will resolve itself: If you don’t get it right, your business can truly suffer.
Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.