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Home » Topics » Marketing

Marketing
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AD CFO Drew Moyer Named 2019 CFO of the Year by Philadelphia Business Journal

Philadelphia Business Journal Names AD's Drew Moyer 2019 CFO of the Year

July 24, 2019
The Philadelphia Business Journal recognized Moyer for his exemplary professionalism, integrity, resilience, mastery of all the financial and people skills.
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RIDGID Names Mitch Barton Marketing Director of Global Press Connection

RIDGID Names Mitch Barton Marketing Director of Global Press Connection

July 22, 2019
In this new position, Barton will manage product development, partner relations and new business opportunities for the growing line of RIDGID press tools.
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ACCA Seeks 2019 Service Manager of the Year Nominations

ACCA Seeks 2019 Service Manager of the Year Nominations

July 22, 2019
The Service Manager of the Year Award recognizes a leader in an ACCA member company who goes above and beyond the normal scope of their job as service manager to make the company more successful.
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Mestek Announces Marketing Changes

Mestek Announces Marketing Changes

July 18, 2019
Meagan Harrington will be taking on the role of digital marketing manager, and Amy Babikyan will be transitioning from sales management and assuming the role of marketing manager.
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ServiceTitan Launches New Pro Products 2

ServiceTitan Launches Marketing Pro and Phones Pro

July 17, 2019
The company believes the two new add-on products will take home services businesses to the next level.
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GRAFF Welcomes Stephanie Muraro Gust as North American Marketing Manager

GRAFF Welcomes Stephanie Muraro Gust as North American Marketing Manager

July 8, 2019
In her new role, Muraro Gust is tasked with leading the company's strategic brand initiatives across market sectors.
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Feature

Customer Empowerment is Key to Repeat Business

Create an environment that lets your customers subconsciously recognize they are in control.
July 8, 2019
Customers want to be in control and it has to be their idea. Telling someone they are empowered still leaves you in control. Now, let’s create an environment that empowers the customer. 
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Inventory Management

Service Sets the Ceiling

Make sure you can back up your commitment and the customer is willing to pay for it.
July 3, 2019
Jason Bader
Let’s face it; the notion of product exclusivity is nearing extinction.
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Business Management

Customer Catalogs

Don’t put all your eggs into the e-commerce basket; the majority of your business does not come from the Internet.
July 3, 2019
Rich & Jen Schmitt
Creating a good webstore is a complicated process. It’s not as messy as managing a top-notch salesforce, maintaining brick-and-mortar locations with fast, efficient product delivery, establishing customer relationships and building effective marketing programs that attract and retain profitable customers.
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Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

July 1, 2019

The resulting new website, www.torrcodesigncenter.com, enables Torrco to provide the ultimate online experience for showroom customers.


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