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The path to winning a customer often starts long before a service call, as homeowners work through uncertainty, weigh their options and decide whom they can trust.
In 2011, I moved to North Carolina, unaware of the ticking time bomb hidden behind my walls.
Like many transplants, I knew very little about the unique quirks of local homes and infrastructure.
Lasting business success comes from surrounding yourself with excellent people, listening honestly, serving customers well and finding purpose in making a difference every day.
Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.
In the trades, most owners learn a simple lesson early: Good work gets rewarded with more work.
You start out in the field. You solve problems. Customers trust you.
When applied together, four simple principles provide a practical framework for strengthening construction safety culture and leadership.
Upon entering my office at work, you’ll see a placard with the following succinct statements:
Be impeccable with your word. Don’t take anything personally.
Don’t make assumptions. Always do your best.
It helps rep firms move beyond knowing their own financial numbers to understanding how they compare with peers on revenue per employee, collections, profitability, compensation and overall performance.
Most rep principals can tell you their commission income to the dollar. Far fewer can tell you whether their revenue per employee, collection cycle or operating margin is ahead of the pack or quietly falling behind.
Ninety years in, the Platsky Company story isn’t defined by a milestone. It’s defined by the people who built its reputation—one delivery, one handshake and one commitment at a time.
Artificial intelligence tools are getting better at answering customer questions. But they still struggle to connect those answers to real companies.
My house has a living room with a vaulted ceiling and a loft area above it. That means in summer, the temperatures can get a little uneve So out of curiosity, I asked ChatGPT a simple question
Most of the plumbing contractors I know got into the business because they love the trade itself. They enjoy working with their hands. They are passionate about problem-solving. They like making a difference in the lives of their customers.