In summer, cooling is hot. In winter, heating is hot. In between, however, business for HVAC companies can be lukewarm at best.

Sometimes the phone doesn’t ring, no matter how hard you try. That’s when it’s especially important to get your name and face in front of the public. The only way to catch the attention of customers or decision-makers is to be visible.

Do you ride along with your techs on a regular basis? When I hear a contractor say, “My techs always (do something, such as wear booties, offer financing, refer to the customer by Mr./Ms.),” I think, “You have no idea what they are doing on every call.” 

The benefits of these rolling sales displays and demos extends beyond the truck’s four wheels as the companies that operate them realize solid returns on their investments through satisfied and knowledgeable customers, new customers and increased sales.

Lack of operational oversight is a glaring problem in the distribution industry.

As e-commerce and digitization of PHCP channels increases, the need for yesteryear’s complement of sellers and branches is lessened.

Reviews can be the deciding factor not only for a product, but where a consumer chooses to buy it. 

In today’s mobile environment, online reviews about products and companies can be a deciding factor when making a purchase. Dealing with them appropriately is made even more challenging because it’s an issue that can change by the minute.

To know your past is to have a window into your future.  For a company established 101 years ago, much has occurred in its past that continually helps the leadership adjust and evolve to best meet market needs.