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AI search

Why Credibility Now Shapes How PHCP Brands Are Found

As AI-driven search changes how customers find information, PHCP brands must strengthen credibility across channels to shape how they are discovered and understood.
July 22, 2026
Madelyn Young

For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.


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PDI Acquires Appliance Dealer Guy Gunter Home.webp

PDI Acquires Appliance Dealer Guy Gunter Home

July 20, 2026

PDI has acquired Atlanta-based company Guy Gunter Home in alignment with the company’s growth and expansion goals across the Southeast. 


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Blue Cardinal Home Services Acquires D&D Plumbing, Heating & Air Conditioning.jpg

Blue Cardinal Home Services Acquires D&D Plumbing, Heating & Air Conditioning

July 20, 2026

The transaction was facilitated by David Yezbak, president of Apogee Equity Partners.


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+osb Announces Retirement of Michael Pinet.jpg

+osb Announces Retirement of Michael Pinet

July 20, 2026

+osb announces the retirement of Michael Pinet following 24 years of dedicated service and valued contributions to the company.


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+osb Appoints Anton Novikov as Director of Marketing.jpg

+osb Appoints Anton Novikov as Director of Marketing

July 20, 2026

+osb is pleased to announce the appointment of Anton Novikov as director of marketing.


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Zurn Elkay Water Solutions Corporation to Acquire Intellihot.jpg

Zurn Elkay Water Solutions Corporation to Acquire Intellihot

July 20, 2026

Intellihot offers gas and electric tankless water heaters with market-leading energy efficiency and cost savings.


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Watsco Schedules Second Quarter Conference Call.webp

Watsco Schedules Second Quarter Conference Call

July 16, 2026

Watsco has announced that it has scheduled a conference call to discuss its 2026 second quarter results on Wednesday, July 29, 2026 at 10:00 a.m. EDT.


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LIXIL and JICA Partner to Bring Safe Sanitation to 500,000 People.jpg

LIXIL and JICA Partner to Bring Safe Sanitation to 500,000 People

July 16, 2026

JICA and LIXIL signed a MOU establishing a framework for collaboration and cooperation aimed at solving water and sanitation challenges in developing countries.


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Charlotte Pipe and Foundry Company Celebrates 125 Years.jpg

Charlotte Pipe and Foundry Company Celebrates 125 Years

July 15, 2026

Charlotte Pipe and Foundry, a fifth-generation, family-owned manufacturer, is celebrating 125 years in business this year.


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PHCPPros Welcomes Tom Schulte as Account Executive.jpg

PHCPPros Welcomes Tom Schulte as Account Executive

July 15, 2026

After completing training for his new role, Schulte will handle media sales in the Midwest and Southeast territories.


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