Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?

Check out Heather Ripley’s column and learn how  customer reviews are a great tool to build your home services business — even bad reviews. Customer comments or reviews that go unanswered can damage your reputation and create problems for your business.

When considering whether to add a new trade to your company, you need to ask yourself if your company is the one people think about when they want top-notch work in the trade(s) you work in. Master this before adding another focus to your business.

Earnest Machine imports, distributes and manufactures fastener products for agriculture, construction equipment, heavy transportation, mining, structural construction and wind industries. 

As with most of my columns, the content or theme comes from personal experiences. This month is no exception.

The driveway could barely fit one car, let alone two! The living room was outdated. But when I walked into the kitchen, I could see into the backyard, where countless trees swayed in the springtime breeze.

We often tell our home service clients that the key to their success is to highlight what makes them unique.

Ensuring that apprentices and technicians install and repair plumbing and heating systems to your company’s way of doing things is vital to the continued success of your business. If you have a small company, this may be your job, but don’t be intimidated. Al Levi shares some tips to help you be an effective trainer. 

As older technicians continue to leave the industry, ensuring that new technicians know how to treat customers honestly and fairly is vital. Business owners must recognize and compensate outstanding techs so they stick around and influence apprentices and new techs, creating a circle of knowledge that will only benefit you and your company. 

An effective team needs a facilitator to play a critical role in discovering multidisciplinary, value-creating solutions.