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Home » Topics » Social Media

Social Media
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Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.
April 1, 2022
Heather Ripley

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.


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Momentum Building Marketing

Who Should Be in Charge of Your Reputation Management?

Don’t wait until the next crisis forces you to think about it while you’re under the gun.
March 1, 2022
Heather Ripley

Since the dawn of time, people have promoted themselves and their accomplishments.


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PHCPPros LIVE at AHR Expo Makes Triumphant Return

PHCPPros LIVE at AHR Expo Makes Successful Return

February 14, 2022
The company broadcasted live discussions straight from its booth at AHR Expo 2022 in Las Vegas.
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Marketing Building Momentum

MANAGING A PR CRISIS

How to restore trust in your company after a negative situation.
February 7, 2022
Heather Ripley

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.


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PHCPPros Announces Return of Popular Livestreaming Experience for AHR Expo 2022

PHCPPros Announces Return of Popular Livestreaming Experience for AHR Expo 2022

January 31, 2022
With the help of a professional production crew, PHCPPros will livestream interviews with top executives to its thousands of social media followers during the first two days of the show — Monday, Jan. 31, and Tuesday, Feb. 1.
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Retired Navy SEAL Officer and Best-Selling Author Jocko Willink Joins Jobber Professional Development Day 2022 Lineup.jpg

Retired Navy SEAL Officer and Best-Selling Author Jocko Willink Joins Jobber Professional Development Day 2022 Lineup

January 21, 2022

Sarah McAllister, founder, director and CEO of GoCleanCo, and social media influencer with more than 2.2 million Instagram followers, has also been added to the roster.


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Oatey Co. Announces Addition of Six Influential Plumbing and Building Professionals to Social Media Ambassador Program

Oatey Co. Announces Addition of Six Influential Plumbing and Building Professionals to Social Media Ambassador Program

January 12, 2022
The program has now doubled in size since its launch last year, expanding its impact on the brand’s robust social media community and digital footprint.
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Momentum Building Marketing

Set Your Sights On Success with a Strategic PR Campaign

End-of-year planning should always incorporate new ways of reducing the negatives and increasing the positives.
December 6, 2021
Heather Ripley

It’s that time of year when businesses are looking at the future and creating their plans for the next year. It’s also a busy time of year for plumbing and HVAC contractors...


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Momentum Building Marketing

Preventing a Crisis Communications Nightmare

It’s always better to avoid a crisis than try to fix it after the fact.
October 5, 2021
Heather Ripley

One of the worst situations your home service business can find itself in is being blindsided by an onslaught of negative attention. 


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ASME Launches New Company to Accelerate Digital Transformation

ASME Launches New Company to Accelerate Digital Transformation

September 13, 2021
Deborah Holton will lead Metrix as the company’s president, reporting to ASME Chief Strategy Officer Michael Johnson.
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