Social Media - Articles - Page 16

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Roger Wakefield: Plumber, Trade Advocate and YouTube Sensation

Texas contractor is a master at social media with a fast-growing YouTube channel that’s received more than 41 million views.

September 3, 2021

Steve Smith

Roger Wakefield, plumber, trade advocate and social media expert brings his message to plumbers and consumers on social media.

Marketing Building Momentum

Fine-Tune Your Home Service Image

Your company can either be top of mind in your market or at the bottom rung of the ladder to success. Which would you prefer?

September 3, 2021

Heather Ripley

Home service businesses rely on word of mouth and the goodwill of clients.

Marketing Building Momentum

Standing Out from the Crowd

Use public relations to differentiate your home service brand in a crowded market.

August 9, 2021

Heather Ripley

Competing in a crowded market is tough. Keeping a plumbing business on target takes work, and each day is a new battle to stand apart from your competitors.

Marketing Building Momentum

Set Your Home Service PR Goals Early

It’s important to start setting your PR targets as soon as possible, even if you need some additional time to decide how to quantify them.

July 2, 2021

Heather Ripley

In business and life, it’s easier to hit the bullseye if you’ve set a target. When it comes to home service contractors, setting targets should be second nature.

ACCA HVAC Blog Wins Silver Medal at EXCEL Awards Competition

June 18, 2021

The EXCEL Awards competition is the largest and most prestigious program recognizing excellence and leadership in association media, publishing, marketing, and communication.

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Feature

Q&A with Heather Ripley, Founder and CEO of Ripley PR

Publicity expert to the PHCP trades shares advice in her new book.

May 7, 2021

Steve Smith

Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Marketing Building Momentum

What's Your Story?

Focusing your key messages with public relations.

May 7, 2021

Heather Ripley

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

Marketing Building Momentum

6 Ways to Maximize Your Company Anniversary with PR

A good strategy for many businesses is to share your history and accomplishments in various ways throughout the year.

April 2, 2021

Heather Ripley

Regardless of how long your company has been in business, your company’s anniversary is a great way to share your success with existing and future customers.