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    <title>Social Media</title>
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    <item>
      <title>Men's Health Month: Mind Matters — Taking Care of Your Mental Health</title>
      <description>As Men's Health Month continues, RUGGED Mind and Body is sharing education, resources, and practical tips from trusted sources to help trades professionals take care of their health.</description>
      <content:encoded>
        <![CDATA[<p>As Men's Health Month continues, RUGGED Mind and Body is sharing education, resources, and practical tips from trusted sources to help trades professionals take care of their health.&nbsp;</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23599</guid>
      <pubDate>Thu, 11 Jun 2026 09:58:10 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23599-mens-health-month-mind-matters-taking-care-of-your-mental-health</link>
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    </item>
    <item>
      <title>Men's Health Month: Get Checked — Why Preventive Care Matters</title>
      <description>Throughout the month, RUGGED Mind and Body will be sharing education, resources, and practical tips from established sources to help trades professionals take care of their physical and mental health.</description>
      <content:encoded>
        <![CDATA[<p><span style="font-weight:400;font-style:normal;">Throughout the month, RUGGED Mind and Body will be sharing education, resources, and practical tips from established sources to help trades professionals take care of their physical and mental health.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23598</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23598-mens-health-month-get-checked-why-preventive-care-matters</link>
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    </item>
    <item>
      <title>Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It</title>
      <description>Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23534</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23534-why-plumbing-companies-need-an-ai-search-strategy-and-why-digital-pr-should-lead-it</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/iStock-2221582522.webp?t=1780574315" type="image/jpeg" medium="image" fileSize="67219">
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    </item>
    <item>
      <title>Scroll, Post, Engage, Promote, Hire</title>
      <description>Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23532</guid>
      <pubDate>Mon, 01 Jun 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23532-scroll-post-engage-promote-hire</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/28/Best-Photos-7.webp?t=1780574134" type="image/jpeg" medium="image" fileSize="121533">
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    </item>
    <item>
      <title>RUGGED Mind and Body Mental Health Awareness Month Toolkit Part 3: Stigma in the Trades</title>
      <description>The third article in this series looks at breaking the stigma around mental health and why conversations in the trades matter.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">The third article in this series looks at breaking the stigma around mental health and why conversations in the trades matter.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23462</guid>
      <pubDate>Tue, 19 May 2026 14:40:19 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23462-rugged-mind-and-body-mental-health-awareness-month-toolkit-part-3-stigma-in-the-trades</link>
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    </item>
    <item>
      <title>RUGGED Mind and Body Mental Health Awareness Month Toolkit Part 2: Managing Fatigue and
Burnout in Physically Demanding Work</title>
      <description>Read on for practical information and tips tradespeople can apply in their daily work and life.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Read on for practical information and tips tradespeople can apply in their daily work and life.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23601</guid>
      <pubDate>Mon, 11 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23601-rugged-mind-and-body-mental-health-awareness-month-toolkit-part-2-burnout-and-fatigue</link>
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    </item>
    <item>
      <title>Stories From the Mechanical Room: The 7 Powers Every Contractor Needs to Grow with Al Levi</title>
      <description>In this episode, Al Levi shares how he transformed a chaotic family business into a scalable operation using systems, structure, and smarter hiring.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In this episode, Al Levi shares how he transformed a chaotic family business into a scalable operation using systems, structure, and smarter hiring.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23418</guid>
      <pubDate>Fri, 08 May 2026 06:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23418-stories-from-the-mechanical-room-the-7-powers-every-contractor-needs-to-grow-with-al-levi</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/07/Al-Levi.webp?t=1778234546" type="image/jpeg" medium="image" fileSize="139740">
        <media:title type="plain">Al Levi.jpg</media:title>
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    </item>
    <item>
      <title>RUGGED Mind and Body to Share Mental Health Awareness Month Toolkit for Trades Professionals</title>
      <description>Part one focuses on an issue that affects nearly every role in the industry: stress under pressure.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Part one focuses on an issue that affects nearly every role in the industry: stress under pressure.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23461</guid>
      <pubDate>Mon, 04 May 2026 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23461-rugged-mind-and-body-to-share-mental-health-awareness-month-toolkit-for-trades-professionals</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/05/19/Copy-of-RUGGED_MHAM-1_Stress-Under-Pressure-(667-x-500-px).webp?t=1779218858" type="image/png" medium="image" fileSize="284371">
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    </item>
    <item>
      <title>PHCPPros Off the Cuff Podcast: "Giving a Damn Better" with Temecula Winnelson's Scott Thornton</title>
      <description>In our latest episode, Thornton discusses his path from addiction and personal struggle to becoming a purpose-driven leader in the trades.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In our latest episode, Thornton discusses his path from addiction and personal struggle to becoming a purpose-driven leader in the trades.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23317</guid>
      <pubDate>Tue, 21 Apr 2026 11:54:06 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23317-phcppros-off-the-cuff-podcast-giving-a-damn-better-with-temecula-winnelsons-scott-thornton</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/04/21/thornton.webp?t=1776790475" type="image/jpeg" medium="image" fileSize="312584">
        <media:title type="plain">thornton.jpg</media:title>
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    </item>
    <item>
      <title>PHCPPros Off the Cuff Podcast: Solving Crossflow Issues with Watts' Shashwat Nath</title>
      <description>Watts' new LFUSG-CS Under Sink Guardian point of use mixing valve is the industry’s first point-of-use mixing valve engineered to simplify diagnosis and repair through visual indication and a replaceable strainer cartridge.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Watts' new LFUSG-CS Under Sink Guardian point of use mixing valve is the industry’s first point-of-use mixing valve engineered to simplify diagnosis and repair through visual indication and a replaceable strainer cartridge.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23247</guid>
      <pubDate>Tue, 07 Apr 2026 10:13:10 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23247-phcppros-off-the-cuff-podcast-solving-crossflow-issues-with-watts-shashwat-nath</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/04/07/Solving-Crossflow-Issues.webp?t=1775574817" type="image/jpeg" medium="image" fileSize="197973">
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    </item>
    <item>
      <title>Instant Insight: How AI is Changing the Game for Contractors</title>
      <description>In our latest Instant Insight, PHC News Editor Steve Smith sits down with Jimmy Thompson, senior sales manager, Podium, to break down how AI-powered tools are changing the way contractors connect with customers and grow their businesses.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In our latest Instant Insight, PHC News Editor Steve Smith sits down with Jimmy Thompson, senior sales manager, Podium, to break down how AI-powered tools are <span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">changing the way contractors connect with customers and grow their businesses.</span></span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23147</guid>
      <pubDate>Tue, 24 Mar 2026 12:21:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23147-instant-insight-how-ai-is-changing-the-game-for-contractors</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/03/23/Copy-of-Copy-of-Instant-Insight-(667-x-500-px).webp?t=1774346503" type="image/png" medium="image" fileSize="171461">
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    </item>
    <item>
      <title>Chicago Plumber’s Union Dyes Chicago River Green for St. Patrick’s Day 2026</title>
      <description>Did you know? The Chicago Journeymen Plumbers Local Union 130 UA has carried out the task of dyeing the Chicago River green for St. Patrick’s Day nearly every year since 1962.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Did you know? The Chicago Journeymen Plumbers Local Union 130 UA has carried out the task of dyeing the Chicago River green for St. Patrick’s Day nearly every year since 1962.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/23123</guid>
      <pubDate>Mon, 16 Mar 2026 20:59:36 -0400</pubDate>
      <link>https://www.phcppros.com/articles/23123-chicago-plumbers-union-dyes-chicago-river-green-for-st-patricks-day-2026</link>
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    </item>
    <item>
      <title>WATCH: RUGGED Mind and Body’s Partnership with Cintas Continues to Support the Trades</title>
      <description>RUGGED Mind and Body, alongside Vanguard Sponsor Cintas, has shared a new video highlighting the need to provide mental health and wellness support for tradespeople.</description>
      <content:encoded>
        <![CDATA[<p style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px;">RUGGED Mind and Body, alongside Vanguard Sponsor Cintas, has shared a new video highlighting the need to provide mental health and wellness support for tradespeople.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22932</guid>
      <pubDate>Thu, 12 Feb 2026 16:11:55 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22932-watch-rugged-mind-and-bodys-partnership-with-cintas-continues-to-support-the-trades</link>
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      </media:content>
    </item>
    <item>
      <title>Why Even the Best PHC Contractors Stay Invisible Online</title>
      <description>Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.</description>
      <content:encoded>
        <![CDATA[<p data-path-to-node="0">Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.</p><p data-path-to-node="1"></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22820</guid>
      <pubDate>Mon, 02 Feb 2026 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22820-why-even-the-best-phc-contractors-stay-invisible-online</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/01/28/iStock-872409924.webp?t=1769619724" type="image/jpeg" medium="image" fileSize="200830">
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    <item>
      <title>Nominations Are Open: The Wholesaler Magazine’s PVF Hall of Fame</title>
      <description>Submit your nomination by Tuesday, February 17, 2026, to help us celebrate a true game-changer in the PVF industry.</description>
      <content:encoded>
        <![CDATA[<p>Submit your nomination by&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tuesday, February 17, 2026, to help us celebrate&nbsp;<span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">a true game-changer in the PVF industry.&nbsp;</span></span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22824</guid>
      <pubDate>Thu, 29 Jan 2026 12:21:12 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22824-nominations-are-open-the-wholesaler-magazines-pvf-hall-of-fame</link>
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    <item>
      <title>PHCPPreview: AHR Expo 2026 Sneak Peeks</title>
      <description>Get the exclusive scoop on what top manufacturers will be showcasing at the show — and how they’re addressing the most pressing industry trends.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Get the exclusive scoop on what top manufacturers will be showcasing at the show — and how they’re addressing the most pressing industry trends.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22784</guid>
      <pubDate>Fri, 23 Jan 2026 09:11:04 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22784-phcppreview-ahr-expo-2026-sneak-peeks</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/01/23/PHCPPreview-AHR-Expo-26.webp?t=1769181085" type="image/png" medium="image" fileSize="287141">
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      <title>PHCPPros to Exhibit at 2026 AHR Expo</title>
      <description>In addition to exhibiting at the expo, PHCPPros will be sharing a Sneak Peek video series before the show and a daily video series throughout.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In addition to exhibiting at the expo, PHCPPros will be sharing a Sneak Peek video series before the show and a daily video series throughout.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22757</guid>
      <pubDate>Fri, 16 Jan 2026 17:43:49 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22757-phcppros-to-exhibit-at-2026-ahr-expo</link>
      <media:content url="https://www.phcppros.com/ext/resources/2026/01/16/PHCPPros-to-Exhibit-at-2026-AHR-Expo.webp?t=1768607165" type="image/jpeg" medium="image" fileSize="197382">
        <media:title type="plain">PHCPPros to Exhibit at 2026 AHR Expo.jpg</media:title>
      </media:content>
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      <title>RUGGED Mind and Body to Promote Mental Health and Wellness at 2026 AHR Expo</title>
      <description>In addition to sharing magazines and mental health resources, RUGGED will be giving away a luxury wellness prize bundle and plushies of its new mascot, RUGGED the Rhino.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">In addition to sharing magazines and mental health resources, RUGGED will be giving away a luxury wellness prize bundle and plushies of its new mascot, RUGGED the Rhino.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22756</guid>
      <pubDate>Fri, 16 Jan 2026 17:24:10 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22756-rugged-mind-and-body-to-promote-mental-health-and-wellness-at-2026-ahr-expo</link>
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    <item>
      <title>Heather Ripley Launches Updated "Next Level Now" Book for Home Services</title>
      <description>Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.</description>
      <content:encoded>
        <![CDATA[<p>Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22649</guid>
      <pubDate>Thu, 18 Dec 2025 12:36:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22649-heather-ripley-launches-updated-next-level-now-book-for-home-services</link>
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      <title>PHCPPros Off the Cuff Podcast: Investing in Tomorrow’s Tradespeople with SupplyHouse's Christine Boehm</title>
      <description>In our latest podcast episode, explore how SupplyHouse is helping shape the future of the skilled trades with its Track to the Trades initiative.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">&nbsp;In our latest podcast episode, explore how SupplyHouse is helping shape the future of the skilled trades with its Track to the Trades initiative.&nbsp;</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22642</guid>
      <pubDate>Tue, 16 Dec 2025 15:52:23 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22642-investing-in-tomorrows-tradespeople-with-supplyhouses-christine-boehm</link>
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      <title>It’s All in the Preparation: One Plumber’s Approach to Family and Food </title>
      <description>In Part 1 of our interview with Omar Harris, we discuss his love of cooking and family — and how meal prepping has changed his life on the jobsite.</description>
      <content:encoded>
        <![CDATA[<p><span style=" user-select: text; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">In</span><span style=" user-select: text; font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px;">&nbsp;Part 1 of our interview with Omar Harris, we discuss his love of cooking and family — and how meal prepping has changed his life on the jobsite.&nbsp;</span></p>]]>
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      <guid>http://www.phcppros.com/articles/22641</guid>
      <pubDate>Tue, 16 Dec 2025 15:41:42 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22641-its-all-in-the-preparation-one-plumbers-approach-to-family-and-food</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/12/16/Its-All-in-the-Preparation--One-Plumbers-Approach-to-Family-and-Food-.webp?t=1765921321" type="image/jpeg" medium="image" fileSize="462960">
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    </item>
    <item>
      <title>PHCPPros Celebrates Successful First Year of RUGGED Mind and Body Initiative</title>
      <description>Formally established in Fall 2024, RUGGED aims to bring more awareness to mental health and wellness to improve the overall well-being of tradespeople.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Formally established in Fall 2024, RUGGED aims to bring more awareness to mental health and wellness to improve the overall well-being of tradespeople.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/22593</guid>
      <pubDate>Fri, 05 Dec 2025 13:55:24 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22593-phcppros-celebrates-successful-first-year-of-rugged-mind-and-body-initiative</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/12/05/PHCPPros-Celebrates-Successful-First-Year-of-RUGGED-Mind-and-Body-Initiative.webp?t=1764964534" type="image/jpeg" medium="image" fileSize="439235">
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      </media:content>
    </item>
    <item>
      <title>Doing Good? Don’t Hide it — Share it and Inspire More Good</title>
      <description>Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.</description>
      <content:encoded>
        <![CDATA[<p>Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22548</guid>
      <pubDate>Mon, 01 Dec 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22548-doing-good-dont-hide-it-share-it-and-inspire-more-good</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/11/21/PHCN1225_volunteers-at-community-food-bank.webp?t=1766081766" type="image/jpeg" medium="image" fileSize="356469">
        <media:title type="plain">PHCN1225_volunteers at community food bank.jpg</media:title>
      </media:content>
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    <item>
      <title>RUGGED Mind and Body Announces 2026 Sponsors</title>
      <description>PHCPPros is proud to welcome seven new and returning sponsors for its mental health and wellness initiative.</description>
      <content:encoded>
        <![CDATA[<p>PHCPPros is proud to welcome seven new and returning sponsors for its mental health and wellness initiative.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22558</guid>
      <pubDate>Tue, 25 Nov 2025 11:33:08 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22558-rugged-mind-and-body-announces-2026-sponsors</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/11/25/RUGGED-Mind-and-Body-Announces-2026-Sponsors.webp?t=1764092075" type="image/png" medium="image" fileSize="147406">
        <media:title type="plain">RUGGED Mind and Body Announces 2026 Sponsors.png</media:title>
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    </item>
    <item>
      <title>From Foot Traffic to Forever Customers</title>
      <description>Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.</description>
      <content:encoded>
        <![CDATA[<p>Standing out at home shows takes more than a flashy booth — with the right PR and marketing strategy, your plumbing brand can turn every handshake and demo into lasting visibility, stronger credibility, and year-round business growth.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22395</guid>
      <pubDate>Mon, 03 Nov 2025 00:00:00 -0500</pubDate>
      <link>https://www.phcppros.com/articles/22395-from-foot-traffic-to-forever-customers</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/10/29/PHCN1125_The-Surfin-Plumbers-at-home-show.webp?t=1769027417" type="image/jpeg" medium="image" fileSize="164437">
        <media:title type="plain">PHCN1125_The Surfin' Plumbers at home show.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Stories From the Mechanical Room: Bob 'Hot Rod' Rohr on Plumbing, Radiant Heat, and a Lifetime in the Trades</title>
      <description>Tune in as Hot Rod discusses some of his most memorable moments and projects in the PHCP industry and how he got his start in the field.</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;">Tune in as Hot Rod discusses some of his most memorable moments and projects in the PHCP industry and how he got his start in the field.</span></p>]]>
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      <guid>http://www.phcppros.com/articles/22408</guid>
      <pubDate>Wed, 29 Oct 2025 11:56:13 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22408-stories-from-the-mechanical-room-bob-hot-rod-rohr-on-plumbing-radiant-heat-and-a-lifetime-in-the-trades</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/10/29/Hot-Rod-Website.webp?t=1761757062" type="image/jpeg" medium="image" fileSize="131091">
        <media:title type="plain">Hot Rod Website.jpg</media:title>
      </media:content>
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    <item>
      <title>RUGGED Resilience Spotlight: Felix Delgadillo</title>
      <description>This month, join us as we celebrate Felix Delgadillo, owner of Drain Guys LLC!</description>
      <content:encoded>
        <![CDATA[<p><span style=" font-style: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">This month, join us as we celebrate Felix Delgadillo, owner of Drain Guys LLC!</span></p>]]>
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      <guid>http://www.phcppros.com/articles/22323</guid>
      <pubDate>Mon, 20 Oct 2025 12:52:51 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22323-rugged-resilience-spotlight-felix-delgadillo</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/10/20/Copy-of-Copy-of-Copy-of-Copy-of-Copy-of-RUGGED-Resilience-(1080-x-1350-px)-(667-x-500-px).webp?t=1760982815" type="image/png" medium="image" fileSize="251301">
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    <item>
      <title>Mastering Fulfillment in the Age of Instant Expectations with SupplyHouse’s Kaytee Grey</title>
      <description>Tune in as Kaytee, vice president of SupplyHouse’s supply chain and fulfillment operations, discusses the steps she takes to ensure timely, accurate, and cost-effective delivery to customers.</description>
      <content:encoded>
        <![CDATA[<p>Tune in as Kaytee, vice president of <a href="https://www.supplyhouse.com/" rel="noopener noreferrer" target="_blank">SupplyHouse</a>’s supply chain and fulfillment operations, discusses<span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: start; widows: 2; word-spacing: 0px; display: inline !important; float: none;"> the steps she takes to ensure timely, accurate, and cost-effective delivery to customers.</span></p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22244</guid>
      <pubDate>Thu, 02 Oct 2025 07:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22244-mastering-fulfillment-in-the-age-of-instant-expectations-with-supplyhouses-kaytee-grey</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/09/30/Kaytee-Grey.webp?t=1759402953" type="image/jpeg" medium="image" fileSize="148892">
        <media:title type="plain">Kaytee Grey.jpg</media:title>
      </media:content>
    </item>
    <item>
      <title>Don’t Let Regulations Scare Homeowners: How PR Helps</title>
      <description>When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.</description>
      <content:encoded>
        <![CDATA[<p>When plumbing regulations change, smart contractors use clear communication and strategic PR to build trust, educate the public, and position themselves as industry leaders.</p>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22224</guid>
      <pubDate>Wed, 01 Oct 2025 00:00:00 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22224-dont-let-regulations-scare-homeowners-how-pr-helps</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/09/29/PHCN1025_plumber-repairing-leak.webp?t=1759151282" type="image/jpeg" medium="image" fileSize="312725">
        <media:title type="plain">PHCN1025_plumber repairing leak.jpg</media:title>
      </media:content>
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    <item>
      <title>September PHC News Cover Story Extra with Head’s Plumbing's Khadija Head</title>
      <description>Tune in as Khadija discusses what it means to lead the oldest Black-owned plumbing business in Georgia; her impressive NCAA career and how she utilizes her coaching skills with the staff at Head's; the importance of representation in the trades; and more!</description>
      <content:encoded>
        <![CDATA[<li style=" box-sizing: border-box;">Tune in as Khadija discusses what it means to lead the oldest Black-owned plumbing business in Georgia; her <span style=" font-style: normal; font-weight: 400; letter-spacing: -0.16px; orphans: 2; text-align: left; widows: 2; word-spacing: 0px; display: inline !important; float: none;">impressive NCAA career and how she utilizes her coaching skills with the staff at Head's; the importance of representation in the trades; and more!&nbsp;</span></li>]]>
      </content:encoded>
      <guid>http://www.phcppros.com/articles/22163</guid>
      <pubDate>Thu, 18 Sep 2025 11:56:27 -0400</pubDate>
      <link>https://www.phcppros.com/articles/22163-september-phc-news-cover-story-extra-with-heads-plumbings-khadija-head</link>
      <media:content url="https://www.phcppros.com/ext/resources/2025/09/18/September-PHC-News-Cover-Story-Extra-with-Heads-Plumbings-Khadija-Head.webp?t=1758214715" type="image/jpeg" medium="image" fileSize="203594">
        <media:title type="plain">September PHC News Cover Story Extra with Head’s Plumbing's Khadija Head.jpg</media:title>
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