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The updated program will launch on social media, featuring online voting for nonprofits selected and recommended by the more than 160 Applewood employees.
The series of videos and print ads recognizes essential workers, particularly those in the plumbing industry, for the important work they do to protect the nation's infrastructure for safety and sanitation.
The company's mask donation is in line with its #TradesShowUp social media campaign — an effort aimed at highlighting the work home and commercial service professionals continue to do in the face of a public health crisis.
The company is producing vital equipment to help healthcare professionals working on the front lines while an interactive "Wash Your Paws" public service campaign encourages handwashing.
Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.
Exploring the role building codes play in our day-to-day lives, this international campaign raises awareness about building safety and the importance of building codes in making communities safer and more resilient.
In this new position, Poulsen is responsible for development and management of Sonnhalter's public relations and creative copy for both the agency and its clients.
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