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The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.
The updated program will launch on social media, featuring online voting for nonprofits selected and recommended by the more than 160 Applewood employees.
The series of videos and print ads recognizes essential workers, particularly those in the plumbing industry, for the important work they do to protect the nation's infrastructure for safety and sanitation.