Social Media - Articles - Page 18

Showroom Excellence

Get Your Digital Strategy Right

Consumers are still open to a brick-and-mortar store if it provides them a personal and digital experience.

July 6, 2020

The world has changed. What we are experiencing is called a critical selling event, which means consumers’ habits are in flux. Their routines are now disrupted, and there is no set pattern in how they buy.

Applewood Plumbing Caring Community Giveaway to Increase Support of Small, Local Nonprofits

June 9, 2020

The updated program will launch on social media, featuring online voting for nonprofits selected and recommended by the more than 160 Applewood employees.

NKBA Report: US High School Students Hold Positive Views on Skilled Trade Careers

June 1, 2020

Blue-collar stigma gives way to pride of craftsmanship and being your own boss.

Charlotte Pipe & Foundry Launches Gratitude Campaign Thanking Essential Workers

May 19, 2020

The series of videos and print ads recognizes essential workers, particularly those in the plumbing industry, for the important work they do to protect the nation's infrastructure for safety and sanitation.

ServiceTitan Donates 100,000 Masks to Local Hospitals and Contractors

May 13, 2020

The company's mask donation is in line with its #TradesShowUp social media campaign — an effort aimed at highlighting the work home and commercial service professionals continue to do in the face of a public health crisis.

California Faucets Helps Community Stay Safe During Fight Against COVID-19

May 11, 2020

The company is producing vital equipment to help healthcare professionals working on the front lines while an interactive "Wash Your Paws" public service campaign encourages handwashing.

Marketing Building Momentum

Up Your Recruiting Game

Attracting and retaining the best talent is challenging, but using public relations strategies can make it easier.

May 5, 2020

Heather Ripley

Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.

ICC Kicks Off Building Safety Month 2020

May 1, 2020

Exploring the role building codes play in our day-to-day lives, this international campaign raises awareness about building safety and the importance of building codes in making communities safer and more resilient.