Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.

Since the dawn of time, people have promoted themselves and their accomplishments.

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.

Sarah McAllister, founder, director and CEO of GoCleanCo, and social media influencer with more than 2.2 million Instagram followers, has also been added to the roster.

It’s that time of year when businesses are looking at the future and creating their plans for the next year. It’s also a busy time of year for plumbing and HVAC contractors...