British Columbia contractor, Terence Chan, owner of Impetus Plumbing and Heating, looks to change the perception of the plumbing and heating business one social media post at a time.

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.

Most consumers use online reviews as part of their research on local businesses to decide where to spend their money. 

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.