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Home » Topics » Marketing

Marketing
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Marketing
e-commerce

Marketing is Essential to Wholesaler e-Commerce

Some two-thirds of digital washouts are management’s failure to change the culture of the firm or acquire the skills to make e-commerce work.  
December 6, 2016
Scott Benfield
The growth of e-commerce as a competitive advantage in B2B distribution is becoming well known.   Almost weekly, we get...
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Supplyhouse tradetuesday jpg 240x240 crop q95

Trade Tuesday: SupplyHouse.com’s Answer to Cyber Monday

December 2, 2016
SupplyHouse.com held its seventh annual “Trade Tuesday” this week, its version of Cyber Monday designed for business customers. The 24-hour...
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Ars logo

ARS Celebrates 10th Anniversary with Charity Campaign

December 1, 2016
American Residential Services, a Memphis, Tenn. based, privately held national provider of HVAC and plumbing services, announces a community-driven campaign...
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ecommerce
e-commerce

The Product Content Value Chain

November 8, 2016
Scott Benfield
Our 2016 research on e-commerce for distributors finds a significant gap in online performance. For the past three years, 20...
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Asse logo

Brush Up on your Vocabulary with ASSE International, Plumbers Without Borders' ‘Plumbing Term of the Day’ Campaign

October 6, 2016
ASSE International and Plumbers Without Borders are proud to announce the launch of their “Plumbing Term of the Day” campaign....
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Howie

American Standard Launches National Campaign to Announce New ActiClean Self-Cleaning Toilet

October 4, 2016
Unexpected guests at the front door? Worse yet, the in-laws stopping by unannounced? It’s no worries with the new ActiClean...
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Digital Marketing
e-commerce

How to Avoid a ‘Digital Washout’

Executives who understand the need for the sales culture to change and support online technology are less apt to waste their software investment, avoid a digital washout and maintain vendor support.
September 7, 2016
Scott Benfield
E-commerce ordering and using marketing analytics from online transactions to grow sales are an ever-growing part of wholesale-distribution operations. For example,...
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Promotions
Business Management

Promotions Should Always Be on Your To-Do List

Wholesaling continues to get more complex, but we think there is one basic that should not be ignored.
September 7, 2016
Rich & Jen Schmitt
Wholesaling continues to get more complex, but we think there is one basic that should not be ignored. While the list...
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Little guy

Moen Launches New Advertising Campaign

September 7, 2016
Moen began a new ad campaign last August that shines a spotlight on the personal motivations behind choosing a plumbing...
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Lightbulb
Showrooms

Stand Out in the Crowd

The last thing you want is your showroom to become a cookie cutter replica of another showroom.
July 12, 2016
Dion Wilson
Currently, there is a commercial running for a particular automotive manufacturer that speaks to the evil of the cookie cutter....
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