Rinnai America Corporation completed its sponsorship of the Rinnai 250 NASCAR XFINITY Series race at Atlanta Motor Speedway (AMS) this past March.
Rinnai's involvement in AMS race weekend involved the company participating in events such as the AMS on-site showers with an endless supply of hot water and presenting the special tankless-themed Rinnai 250 trophy to winner Kyle Busch. Rinnai's branding was featured throughout AMS as well as on the track itself, as the company sponsored two drivers - No. 51 driver Jeremy Clements and No. 72 Cole Whitt.
“Our sponsorship of the Rinnai 250 at Atlanta Motor Speedway was a huge success in terms of driving brand awareness, celebrating with key partners and being able to showcase the lifestyle-enhancing nature of our tankless technology to race attendees,” said Frank Windsor, COO of Rinnai America Corporation. “Thanks to on-site signage, our Fan Zone experience, the Rinnai Shower Stations and our driver sponsorships, Rinnai was all over AMS and also visible to the millions of racing fans who watched the AMS events from home. We're definitely looking forward to our involvement throughout the coming year and in next year's Rinnai 250.”
Rinnai's AMS sponsorship also included two branded suites for company guests as well as 1,000 grandstand seats, regional hospitality opportunities and training events at other Speedway Motorsports, Inc.-owned facilities around the country. Rinnai recently hosted an event with grandstand seats and pit access for local employees and customers at Las Vegas Motor Speedway and plans to have a presence at the races in Fort Worth, Texas; Sonoma, Calif.; Bristol, Tenn.; and Loudon, N.H.
“The Rinnai 250 was a major success for Rinnai and AMS, and we can't wait to partner on the upcoming Rinnai Experience events and to kick off planning the 2018 Rinnai 250,” said AMS President Ed Clark.