We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webcasts
  • BUYER'S GUIDE
  • COVID-19
    • Events & Webinars
    • Business Resources
    • Industry Announcements
    • Health & Safety
    • Op-Ed
Home » Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

July 1, 2019
No Comments
Torrco Expands Digital Marketing Capabilities with MyPlumbingShowroom.com

Torrco Design Center has partnered with Bravo Business Media’s MyPlumbingShowroom.com service to expand the digital marketing capabilities of its six Connecticut showrooms. The resulting new website, www.torrcodesigncenter.com, enables Torrco to provide the ultimate online experience for showroom customers.

“While 80 percent of potential customers begin the buying process for their projects by searching online for ideas and products, only a small percentage actually make that purchase online,” said Don Polletta, vice president of sales and marketing. “This service provided by Bravo will help us create the right digital experience for today’s consumers — and give us maximum exposure to target audiences by pushing us to the top of search engines. It provides the product information and visuals that consumers desire when shopping, and the type of intuitive experience that will keep them engaged on our site.”

“Our optimized search and selection functions work seamlessly across all platforms and devices,” said Bravo Business Media Sales Associate Glenda McCarthy. “We’re able to provide a tremendous amount of product information for the customized Torrco site because of the direct relationships we’ve built with industry manufacturers. These capabilities will help Torrco increase awareness and reach new audiences.”

Torrco’s roots date back to 1917 when Lithuanian immigrant and plumber David Stein began stocking products in his garage and opened Brass City Plumbing Supply in Waterbury, Connecticut. Twelve years later, a flood forced Stein to move the business to its branch in Torrington, Connecticut, and he renamed it Torrington Supply. Although the name remained, its headquarters moved back to Waterbury in 1935 and Stein was joined by three of his sons.

The company continued to grow throughout the decades, and when the three Stein brothers retired in the 1980s, the business passed to next-generation owners Nancy and Joel Becker. Now in its fourth generation of family ownership and management, Torrco has two distribution centers, 11 wholesale locations and six design center showrooms that serve southern New England, Westchester and Duchess Counties, western Massachusetts, and southern Vermont.

“Showroom buyers are very different from our trade customers because, although they might know what they want, they likely don’t know what they’ll need to make their project come together,” said Dawn Corbo, director of business development. “Our new website will help guide and engage customers through the entire shopping and buying process, which begins online and ultimately ends with a visit to one of our showrooms to work with our knowledgeable staff.”

Bath & Kitchen Business Industry Community News Marketing Plumbing Technology Wholesalers & Distributors
  • Related Articles

    Keenan Supply Launches Digital Showroom Solution Powered by MyPlumbingShowroom.com

    MrSteam Expands with new sales and marketing appointments

    Digital Exclusive: A Guide to Reducing Acquisition Costs With Marketing and B2B eCommerce

  • Related Events

    Women in Energy Webinar Wednesdays

You must login or register in order to post a comment.

Report Abusive Comment

Most Popular

  • James “Lukey” LaPorte Passes Away at His Home in Elmwood Park

  • Plumbing, HVACR Bright Spots in 2021

  • Operating Commercial Buildings with Confidence in the Age of COVID

  • Facets of Austin opens its renovated showroom designed to showcase only the products it sells with no distractions.

Featured Video

Sureseal video

SureSeal Floor Drain Trap Seal

Industry Events

  • 28Apr

    2021 BLUE HAWK Annual Conference

    Austin, TX
  • 12Oct

    BOILER 2021 – ABMA Boiler Technology Conference & Expo

    Dallas, TX
More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw01 2021
    Learn More
  • Pe01 2021
    Learn More
  • Phc01 2021
    Learn More
  • Es07 2020
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2021 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing