Mestek Inc.’s Distributor Products Group (DPG), is pleased to announce the following changes to its Marketing Services Group. These changes position Mestek's team to better meet the needs of the company and provide improved customer and product support for today’s ever-changing market requirements.
Meagan Harrington will be taking on the role of digital marketing manager for all brands under the Distributor Products Group umbrella. Harrington will be responsible for the company's overall digital engagement strategy, which includes all web-based initiatives including but not limited to SEO and SEM strategies. She will also oversee all social media and lead generation platforms across all DPG companies.
Amy Babikyan will be transitioning from sales management and assuming the role of marketing manager for all residential products as well as some of the company's commercial product offerings. Babikyan’s primary responsibilities include working with the company's field sales personnel and customer network to devise marketing programs that facilitate growth through the various market channels in which Mestek's versatile product solutions are distributed. She will also oversee direct product campaigns, advertising and branding initiatives across the product selections of the company's Residential Comfort Group.
“Amy and Meagan are tremendous assets to our organization. These changes further bolster our marketing strategies and afford better overall support for both our internal digital marketing platforms and external direct product marketing and customer support,” said Director of Marketing Matt Kleszczynski.