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Home » Topics » Marketing

Marketing
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Chicago Bears Announce Partnership with Grainger.jpg

Chicago Bears Announce Partnership with Grainger

September 9, 2026

Through the partnership, Grainger possesses prominent placement across all Chicago Bears multimedia platforms.


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Wright Promotes Gregg Futey to Vice President of Business Development.jpg

Wright Promotes Gregg Futey to Vice President of Business Development

September 9, 2026

Futey brings more than 14 years of manufacturing and business leadership experience to his role. 


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PHCN0926_plumber examines kitchen sink piping.jpg
Coach’s Corner

‘Figure it Out Yourself’ Training May Cost More Than You Think

Inconsistent standards, customer experiences, documentation and performance can prevent your company from making business success repeatable.
September 1, 2026
Nate Agentis

Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have. 


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Contractor Profit Advantage

Let Consumers Know You Exist

Contractors using word of mouth, networking, websites, local outreach and clear vehicle branding build awareness for their companies without irritating potential customers through intrusive or annoying sales tactics.
September 1, 2026
Richard DiToma

There is an age-old question that every business owner has to contemplate: Should I grow my business? 


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Fearture

When Temporary Pricing Stops Being Temporary

The decision to start a temporary price usually has an owner. The decision to end it often doesn’t.
September 1, 2026

In October, a contractor walked into a supply branch holding a competitor’s quote.


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TW0926_business lessons learned.jpg
Sales & PVF Perspective

The Lessons That Still Guide Me Today

Lasting business success comes from surrounding yourself with excellent people, listening honestly, serving customers well and finding purpose in making a difference every day.
September 1, 2026
Ernie Coutermarsh

Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.


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HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing.jpg

HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing

August 27, 2026

HeatLink Group is pleased to announce the appointment of Kim Laurette as vice president of sales and marketing, effective Aug. 31, 2026.


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Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona.jpg

Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona

August 20, 2026

Rooter Hero Plumbing & Air launches a Back-to-School Giveaway supporting teachers with donations toward their classroom wish lists.


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Nominations Open for ACCA 2027 Awards of Excellence.jpg

Nominations Open for ACCA 2027 Awards of Excellence

August 11, 2026

This the association’s annual recognition of the contractors, service managers, and volunteers whose work sets the standard for professionalism in the HVACR industry.


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USGBC Appoints David Purcell as Chief Marketing Officer.jpg

USGBC Appoints David Purcell as Chief Marketing Officer

August 10, 2026

The appointment represents a key investment in USGBC’s strategy to transform how buildings and communities are designed, built, and operated to save energy, reduce waste, and improve occupant health.


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