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TW0425_AI knowledge access.jpg
Feature

The End of the Knowledge Bottleneck for Reps

The introduction of AI librarians represents a revolutionary shift for manufacturers’ sales reps and will transform their working landscape.
April 3, 2025

Six million maps. Thirty-six million books. Seventy-five million manuscripts. The Library of Congress is recognized as the largest library in the world.


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Feature

Locke Supply Co.: A Legacy of Growth and Innovation

AD membership has been instrumental in overcoming challenges related to vendor negotiations and program management, providing significant financial and operational benefits.
April 3, 2025
Ruth Mitchell

Don J. Locke (1923-2000), founder of Locke Supply Co., began work in the plumbing business in 1946 while attending the University of Oklahoma. He graduated in 1948 after serving 2 1/2 years in the U.S. Navy during World War II.


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Feature

Sandpiper Supply: Leveraging IMARK Resources for Growth and Excellence

The distributor has improved its financial performance, strengthened industry connections and enhanced employee training.
April 3, 2025
Ruth Mitchell

Founded in 1977 by Chat and Carol Howard, the company has been a trusted resource for plumbing professionals and homeowners in the Coastal Empire (the lower coastal plain in southeast Georgia) for more than four decades.


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COVER-iStock-528960707.jpg
Feature

Strategic Advantages of Membership

Partnering with a buying group provides more than opportunities; it provides a network for continued growth.
April 3, 2025
Ruth Mitchell

In an industry where competition is fierce and margins are tight, independent wholesalers often face an uphill battle against larger, more consolidated players.


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Feature

Turn Online Reviews into Revenue

Search engines, especially Google, reward businesses that demonstrate consistent customer satisfaction with more prominent local search results.
April 3, 2025

Positive customer reviews have become the modern-day version of word-of-mouth referrals, giving your business the boost it needs to earn trust, bring in new customers and show up more prominently in search results.


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MOMENTUM BUILDING MARKETING

Not Meeting Your 2025 Goals? Boost Your Brand With a Little PR

Integrate PR with your existing marketing efforts to stand out from the competition and achieve your goals.
April 3, 2025
Heather Ripley

Public relations can enhance your business plan by increasing brand awareness, positioning you as a community thought leader, and supporting your marketing campaigns. 


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PHCN0425_unsatisfied customer.jpg
Contractor Profit Advantage

Smiles and Frowns in the Business Arena

Balance customer satisfaction with business integrity when addressing buyer’s remorse and price comparisons.
April 3, 2025
Richard DiToma
Being in business requires maintaining a positive demeanor, even when it’s challenging. For plumbing and HVAC service contractors, a smile can make a significant difference in customer interactions, fostering satisfaction and loyalty.


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ARS and Bluon Announce Strategic Partnership to Transform HVAC Service Through AI and Equipment Data.jpg

ARS and Bluon Announce Strategic Partnership to Transform HVAC Service Through AI and Equipment Data

April 2, 2025

ARS will integrate Bluon's best-in-class AI Tech Support + enormous equipment database directly into their proprietary field service platform.


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Williams Comfort Air and Mr. Plumber Sponsor Indianapolis Symphony Orchestra Symphony on the Prairie.jpg

Williams Comfort Air and Mr. Plumber Sponsor Indianapolis Symphony Orchestra Symphony on the Prairie

April 2, 2025

This is the fourth year that Williams Comfort Air and Mr. Plumber have sponsored the ISO to bring outdoor summer musical entertainment to the people in and around Indianapolis.


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Sussman Electric Boilers Announces Expansion of Sales Rep Network in U.S. and Canada.jpg

Sussman Electric Boilers Announces Expansion of Sales Rep Network in U.S. and Canada

April 2, 2025

New agreements have been signed with rep firms covering Western New York State and Quebec.


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