Trends - Articles - Page 53

Marketing

How a Story Can Transform Your Business

Put story above products and services, and you will win raving fans.

January 7, 2019

It’s not the product or service but the story behind the product or service that wins.

Feature

Slower Growth Rates in 2019 but Opportunities Remain

Consumer spending may pull back this year but consumer health will be far from the precarious position of the prior decade.

January 7, 2019

As we begin another year, let’s look at the leading economic indicators that have influenced the wholesale trade in 2018 and will continue in 2019.

Feature

Oracle Opens Construction Tech Test Site

New facility plans to drive digital transformation in the construction and engineering markets.

January 5, 2019

Steve Smith

Last August, Oracle Construction and Engineering opened an Innovation Lab in the Chicago suburb of Deerfield designed to accelerate the company’s efforts to help the construction industry explore the latest technologies and drive the type of digital transformation that only sounds futuristic.

Momentum Building Marketing

Is Your Website Asking the Right Questions?

SEO optimization can launch your site into “Position Zero.”

January 5, 2019

Heather Ripley

In the changing world of Internet marketing, there is no "set it and forget it" option. As search engines — most notably Google — get smarter, the rules for search engine optimization (SEO) change, too.

Feature

2019 AHR Expo Preview

A rundown of the products, education sessions and special events for this year’s trade show.

January 5, 2019

Ashlei Williams

A rundown of the products, education sessions and special events for this year’s trade show.

HARDI Distributors Report 12.2 Percent Revenue Increase in November

January 2, 2019

The average annualized growth for the 12 months through November 2018 is 11.1 percent.

HARDI Premieres Workforce Recruitment Documentary

December 28, 2018

The full-length feature showcased the stories of various millennial employees at HARDI distributors, and included background information on the growing labor shortage in the trade industries.