PROS REPS client Kyle Hatch works at Connecticut-based R&W Heating Energy Solutions where he installs, services, and performs maintenance on a wide variety of equipment for the residential HVAC company.

While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.

 In this latest installment of our new PROS REPS Corner series, we learn more about George’s journey in the trades, his social media insights and advice, and how he feels the industry can better recruit the next generation.  

New this year, PHCPPros is taking the experience to the next level by also traveling around the show with a professional film crew to capture the latest technology and products.

In our November Women In PHCP spotlight, we invite you to meet Amanda Keiber, director, marketing communications at Oatey Co.! 

It’s perfectly normal to be nervous for your first few media interviews. It’s a new experience, and you want to make a good impression. However, don’t forget that you are the expert, not the reporter. Heather Ripley provides some preparation tips for a print or TV interview.

A great way for home service contractors to build their brand is to get proficient in storytelling. That is, telling customers what their company is, not only what it does. Read on as Heather Ripley offers compelling tips for telling your company’s story to interest readers or listeners.

As with most of my columns, the content or theme comes from personal experiences. This month is no exception.

Each week, Dan will review some of his favorite features of the Alta before installing it for an exciting new project. 

We often tell our home service clients that the key to their success is to highlight what makes them unique.