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AIM/R Rep Corner

AIM/R’s 53rd Conference: Focus Working on, Not Only in, Your Rep Agency

How will you apply your takeaways to your agency?
August 4, 2025

Get ready to take your agency to the next level. AIM/R’s 53rd Annual Conference in Scottsdale (Oct. 20–23, 2025) is focused on working on your business, not just in it—with actionable insights, strategic takeaways, and high-impact networking designed to fuel growth and resilience.


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Feature

Advantages of Membership: Pro-West Sales

This Canadian rep firm looks to AIM/R to learn more about AI and how best to use it.
August 4, 2025

From two men in a warehouse to a thriving two-province rep firm, Pro-West Sales is rewriting what success looks like in Canada’s PHCP channel—with a no-ego culture, a focus on strategic succession, and lessons learned through AIM/R.


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Feature

A Century of Representation

Dillard Associates’ steadfast values, adaptive leadership and a service-first mentality have kept the rep firm thriving for 100 years.
August 4, 2025
Ruth Mitchell

Celebrating 100 years of service, Dillard Associates reflects on a legacy of integrity, hard work, and family leadership—proving that in the PHCP industry, strong relationships and a hands-on, service-first approach never go out of style.


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PVF Market Overview

Q2 2025 Sees Significant Drop in Oil Prices

An Iran-Israel ceasefire, increased OPEC+ output and concerns over U.S. tariffs have contributed to this reduction.
August 4, 2025
Stephen Letko

Global oil prices fall amid a fragile Iran-Israel ceasefire, OPEC+ production hikes, and tariff uncertainty—while U.S. construction and PVF sectors grapple with labor shortages, rising costs, and complex supply chain disruptions.


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Feature

How to Fix a Marketing Mistake Costing Contractors Thousands

When you know where your calls are coming from, you can double down on what’s working and cut loose what’s not.
August 4, 2025

Call tracking helps plumbing and HVAC businesses identify which marketing efforts drive real leads, enabling smarter spending and better ROI decisions.


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MOMENTUM BUILDING MARKETING

Don’t Let Your Social Media Hurt Your Chances at Scoring Earned Media Opportunities

Avoid pitfalls by managing your online presence professionally and strategically to amplify positive attention while mitigating risks.
August 4, 2025
Heather Ripley

While social media can elevate a home service business’s visibility and attract earned media, it also opens the door to public scrutiny—making a strategic, professionally managed approach essential for amplifying credibility while mitigating risks.


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Contractor Profit Advantage

Another Contractor Agrees

Properly documented paperwork and honest, legal and moral business procedures help deliver excellence to consumers.
August 4, 2025
Richard DiToma

A thoughtful reader email sparks a deeper look into how customer feedback — both good and bad — can guide contractors toward excellence, while offering smart strategies for dealing with difficult clients and protecting your business.


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AD Reports Record Sales and Strong Growth Through First Half of 2025

August 1, 2025

AD reports that member sales in the first six months of 2025 increased 25% to a record $50.7 billion across the group’s 13 divisions and three countries.


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SFA Saniflo USA Names Giulio Marcato as Country Manager

August 1, 2025

The industry expert brings pump technology experience as company builds on above-floor plumbing legacy.


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Bosch Completes Acquisition of Residential, Light Commercial HVAC Businesses from Johnson Controls.jpg

Bosch Completes Acquisition of Residential, Light Commercial HVAC Businesses from Johnson Controls

August 1, 2025

The Bosch Group reaches the next milestone in its corporate strategy 2030 and is consistently focusing on growth.


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