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While many home service business owners may understand marketing, they may not understand public relations and how it differs. Marketing builds the messaging and brand; PR takes the message to create a positive image for the public and the industry.
Consumers want value for their dollar. Contractors who are intelligent business people strive to deliver performance excellence. This is due, in part, to the correct calculation of costs, the application of a proper profit margin and the development of the correct selling price.
Every year, The Wholesaler magazine searches for someone who has left a mark on the PHCP industry. Our focus is on those who lead, mentor and drive change.
When it comes to arbitration in a contract dispute, it is important to remember to read the contract. Courts give parties wide latitude to structure their own arbitration agreement. Parties may agree on arbitration as a method of dispute resolution, the specific rules to be followed and the scope.