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Home » Topics » Social Media

Social Media
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ARTICLES

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MOMENTUM BUILDING MARKETING

Sharing Your Company’s Goodwill

‘Tooting your own horn’ is no longer seen as a liability; it’s an asset to your public image.
May 6, 2022
Heather Ripley
No Comments

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.


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Viega Names PHCPPros Podcast as One of "5 Plumbing Podcasts You Should Be Listening To"

Viega Names PHCPPros Podcast One of "5 Plumbing Podcasts You Should Be Listening To"

April 5, 2022
No Comments
Throughout every month, our editors are holding conversations with PHCP leaders on current events, business, leadership, challenges, celebrations and more.
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Showroom Excellence

The Impact of Today’s Social Activism

Your showroom business is subject to misinformation, bad reviews and boycotts depending on the views and causes you promote on social media.
April 1, 2022
Jeff MacDowell
No Comments

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.


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Momentum Building Marketing

Public Relations 101: See and Be Seen

Making your company more visible online can boost its reputation and solidify you as the expert in your industry or community.
April 1, 2022
Heather Ripley
No Comments

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.


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Momentum Building Marketing

Who Should Be in Charge of Your Reputation Management?

Don’t wait until the next crisis forces you to think about it while you’re under the gun.
March 1, 2022
Heather Ripley
No Comments

Since the dawn of time, people have promoted themselves and their accomplishments.


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PHCPPros LIVE at AHR Expo Makes Triumphant Return

PHCPPros LIVE at AHR Expo Makes Successful Return

February 14, 2022
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The company broadcasted live discussions straight from its booth at AHR Expo 2022 in Las Vegas.
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Marketing Building Momentum

MANAGING A PR CRISIS

How to restore trust in your company after a negative situation.
February 7, 2022
Heather Ripley
No Comments

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.


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PHCPPros Announces Return of Popular Livestreaming Experience for AHR Expo 2022

PHCPPros Announces Return of Popular Livestreaming Experience for AHR Expo 2022

January 31, 2022
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With the help of a professional production crew, PHCPPros will livestream interviews with top executives to its thousands of social media followers during the first two days of the show — Monday, Jan. 31, and Tuesday, Feb. 1.
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Retired Navy SEAL Officer and Best-Selling Author Jocko Willink Joins Jobber Professional Development Day 2022 Lineup.jpg

Retired Navy SEAL Officer and Best-Selling Author Jocko Willink Joins Jobber Professional Development Day 2022 Lineup

January 21, 2022
No Comments

Sarah McAllister, founder, director and CEO of GoCleanCo, and social media influencer with more than 2.2 million Instagram followers, has also been added to the roster.


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Oatey Co. Announces Addition of Six Influential Plumbing and Building Professionals to Social Media Ambassador Program

Oatey Co. Announces Addition of Six Influential Plumbing and Building Professionals to Social Media Ambassador Program

January 12, 2022
No Comments
The program has now doubled in size since its launch last year, expanding its impact on the brand’s robust social media community and digital footprint.
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More Articles Tagged with 'Social Media'
Terry Brock

Terry Brock

Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock

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