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Home » Authors » Richard DiToma

Articles by Richard DiToma

PHC0522_serious businessman at desk.jpg
Contractor Profit Advantage

How Miscalculating Your Prices Affects Your Business

It is important to realize that wrong numbers produce wrong results.
May 6, 2022
Richard DiToma
No Comments

Basing your selling prices on your competitor’s prices is a bad idea. How do you know the owner is basing his prices on his company’s true operational business costs? 


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PHC0422_incentive-pay-bonus.jpg
Contractor Profit Advantage

Pros and Cons of Technician Incentives

Develop a compensation policy to help you reward the levels of excellence each tech delivers to your clientele.
April 1, 2022
Richard DiToma
No Comments

I recently received an email from George, a general manager at a Florida plumbing company.


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PHC0322_cutting-dollar.jpg
Contractor Profit Advantage

How Much Do You Keep Out of Each Consumer Dollar?

You may want to explain to customers the reality of business expenses when they complain about your service prices.
March 1, 2022
Richard DiToma
No Comments

Did you ever consider how much of each consumer dollar you charge your customers actually stays in your business?


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PHC0222_gas-prices.jpg
Contractor Profit Advantage

The Effects of Unpredictable Gas Prices

The volatility of some costs requires constant monitoring of business expenses and adjustment of prices in accordance with those expenses.
February 7, 2022
Richard DiToma
No Comments

When you enter the business arena, you encounter the costs of doing business.


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PHC0122_customer-service-pricing-questions.jpg
Contractor Profit Advantage

Words Are Important

When you speak with intelligence in a calm, truthful and rapid manner, you have preserved the dignity of your PHC service business.
January 3, 2022
Richard DiToma
No Comments

Numbers and words are important for those contractors who intend to succeed in their PHC service contracting businesses.


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Contractor Profit Advantage

Contractor Zeroes Should Never Criticize Contractor Business Heroes

Don’t criticize those who price their services to maximize profits — that’s the goal of all smart business people.
December 6, 2021
Richard DiToma
No Comments

During a conversation with a plumbing contractor (I’ll refer to as Tip) who called me he told me about a fellow plumbing contractor who is a friend of his.


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PHC1121_technicians.jpg
Contractor Profit Advantage

To Be a Tech or a Contractor, that is the Question

If you are a tech considering becoming a contractor, take into consideration the responsibilities you will need to address.
November 1, 2021
Richard DiToma
No Comments

If you are a contractor, make sure you are taking every opportunity to make your business successful.


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PHC1021_value-price.jpg
Contractor Profit Advantage

Are Your Prices Fair?

When searching for fairness, you must consider all tangible and intangible costs.
October 5, 2021
Richard DiToma
No Comments

I’m sure you've often wondered about how your competitors came up with their prices. They may have beaten you out of a job you wanted. 


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PHC0921_risk-and-reward.jpg
Contractor Profit Advantage

Reflections from a Contractor

A tech-turned-owner shares his frustration with pricing to cover the true cost of his business.
September 3, 2021
Richard DiToma
No Comments
PHC0821_digital-invoice.jpg
Contractor Profit Advantage

Should You Charge a Minimum Service Call?

A service tech performing residential services or commercial services costs your business money, which must be recovered from your clientele.
August 9, 2021
Richard DiToma
No Comments
There is no difference between a service tech performing residential services or commercial services. It costs your business money, which must be recovered from your clientele.
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