In an era of constant disruption — from artificial intelligence (AI) innovations to customer relationship management overload, from economic unpredictability to rising customer expectations — the decision to invest in sales training can feel more confusing than ever. 

In an industry where relationships matter as much as products, marketing can no longer be an afterthought.

Parspec has announced it has raised $20 million in Series A funding.

The conversational AI assistant helps reps reclaim time by automating everyday busywork — from customer analysis to call note logging.

ServiceTitan, the software platform that powers the trades, announced a new partnership with Associated Builders and Contractors (ABC), a national construction industry trade association.

Sales training often fails unless it’s clear, well-led, and aligned with business goals. Learn six essential tips to make your sales training truly effective and lasting.

AI is changing everything — including your job. This smart, witty take explores why sales roles are (mostly) safe for now, how tech is reshaping business in unexpected ways, and what you need to do to stay ahead in the age of machines.

The May 29 summit will feature sessions led by experienced coaches covering topics such as job estimates, marketing, AI, and team leadership, among others.

With instruction led by Purdue University Professor Emeritus Kirk Alter, the event brought together 27 foremen from the contracting companies nationwide for an immersive two-day training experience.