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At some recent training sessions, I have noticed a need to discuss sales techniques that help close the showroom consultation faster and get more people through the sales process.
Use this data to understand your target audience’s behavior when interacting with your website.
July 5, 2023
In today’s data-driven economy, marketers and businesses of every shape, size and structure do their best to capture and decipher data to understand their target audience’s behavior.
When I started in the marketing department at Grainger in the 1990s, we hired “mystery shoppers” to see what it was like to be a customer of our competitors — and us!
SFA Saniflo, a renowned brand in the plumbing industry, began in the late-1950s when a French entrepreneur recognized the need for a practical solution to the plumbing challenge of the limiting traditional plumbing infrastructure.
I struggle with articulating this particular thought for fear of its misinterpretation. It goes something like this: Why does everybody seem to care so passionately about everything?
In May of this year, the PVF industry lost one of its biggest supporters when Morrie Beschloss, the “Grandfather of the PVF Industry,” passed away at 94.