The HVAC-R innovator marks major milestone as it prepares to add e-commerce functionality.

Backflow Direct has announced the launch of its updated and improved eCommerce store.

The company has made a $30,000 contribution to the Plumbing-Heating-Cooling Contractors—National Association (PHCC) Educational Foundation, plus provided another $30,000 in support for training and workforce development projects.

The free webinar will take place on March 23 at 1 p.m. CDT.

The site's updated design and messaging unveil new branding while clarifying the company's solution offerings and directing visitors to the most relevant and efficient customer experience according to their needs.

The new capital will be primarily used in developing Bluon's e-commerce platform.

In his new role, Greene is responsible for growing the company’s business in all markets, finding new business opportunities, and helping to build a strong, recognizable brand.

Free to attend, "Partners in Distribution: How Master Distributors Drive Customer Service in the Channel" will take place Oct. 21 at 12 p.m. CDT.

AD’s 5th annual eCommerce Summit, held Aug. 23-25 at the Gaylord National Resort in Fort Washington, Maryland, set a new benchmark for digital sophistication in AD’s independent distributor community.

The e-commerce store has introduced a variety of new products to its online site, including ACVs, strainers, small diameter backflows, and repair kits.