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GRAFF Welcomes Stephanie Muraro Gust as North American Marketing Manager

GRAFF Welcomes Stephanie Muraro Gust as North American Marketing Manager

July 8, 2019
In her new role, Muraro Gust is tasked with leading the company's strategic brand initiatives across market sectors.
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ZOOM DRAIN Adds North Carolina Location

ZOOM DRAIN Adds North Carolina Location

July 8, 2019
Jason Menzo is the newest ZOOM Drain franchisee and will be taking care of the drain-cleaning needs of homeowners and business owners in Charlotte.
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Daikin Announces New Distribution Relationship with Refrigerative Supply Limited

Daikin Announces New Distribution Relationship with Refrigerative Supply Limited

July 8, 2019
RSL will support the sales and distribution of all Daikin residential unitary, ductless, light commercial and VRV products in the Western Canada region.
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Robertson Heating Supply Opens New Branch

Robertson Heating Supply Opens New Branch

July 8, 2019
The company recently opened a new branch location in Fort Wayne, Indiana, where it will provide HVAC and plumbing equipment and supplies to contractors in Allen County and the surrounding area.
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Feature

Customer Empowerment is Key to Repeat Business

Create an environment that lets your customers subconsciously recognize they are in control.
July 8, 2019
Customers want to be in control and it has to be their idea. Telling someone they are empowered still leaves you in control. Now, let’s create an environment that empowers the customer. 
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Momentum Building Marketing

Go Live: Adding Video to Your Content Marketing Strategy

It can build brand identity, reach ideal audiences and boost SEO.
July 8, 2019
Heather Ripley
It may surprise you that in today’s crowded social media world, organic reach is not enough to effectively market your company.
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Business Uncomplicated

Beach Book Club

I celebrate both nonfiction and fiction, as long as the words make me think or feel or learn something.
July 8, 2019
Ellen Rohr
Here are my latest, favorite recommendations for Beach Book Club.
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Feature

Too Pretty to Be a Campground Bathroom?

In-wall carriers move toilet tanks inside the wall, freeing up space and improving aesthetics.
July 8, 2019
When you’ve been hiking for hundreds of miles, a campground with showers and a state-of-the-art restroom facility is a highlight of any day. That’s what Devils Backbone Camp in Roseland, Virginia, offers. 
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Feature

Legend Adds Space to Meet Demand

PVF maker adds 60,000 square feet of warehouse space to Michigan headquarters.
July 8, 2019
Steve Smith
Legend Valve gave us a look at a nearly $4 million expansion to its Auburn Hills, Michigan headquarters that added 60,000 square feet of warehousing space.
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Contractor Profit Advantage

Price It Properly or Send in The Clowns

Know your true cost of operation and of any service you provide. Quote your prices profitably and with confidence.
July 8, 2019
Richard DiToma
Have you ever wondered if you were charging the right amount for your services? Of course, you have. It’s only natural. Unfortunately, many contractors set their prices based on the amount charged by their competitors.
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