Changing verbiage can motivate the people who work with us and allow us to look beyond their current capacity. Everyone in the company can contribute to the bottom line.

For as long as the term “metamorphosis” has been in use, distribution management has been characterized by tacticians, focused on ensuring that orders rolled and were filled. Execution and firefighting were highly valued skills.

Celebrating 10 women in the plumbing, heating, cooling and piping industry.

In today’s environment one of the toughest tasks for an owner of any business is to find the right employees. This is not just a throw-away problem that will resolve itself: If you don’t get it right, your business can truly suffer.

Heather Ripley, Ripley PR, talks about her new book, "Next Level Now: PR Secrets to Drive Explosive Growth for your Home Service Business."

Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.