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Home » Topics » Marketing

Marketing
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ARTICLES

PHCN0926_plumber examines kitchen sink piping.jpg
Coach’s Corner

‘Figure it Out Yourself’ Training May Cost More Than You Think

Inconsistent standards, customer experiences, documentation and performance can prevent your company from making business success repeatable.
September 1, 2026
Nate Agentis

Years ago, in my plumbing company’s infancy, I got a call from an unhappy customer. One of my technicians had handled a routine service call differently than I would have. 


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Contractor Profit Advantage

Let Consumers Know You Exist

Contractors using word of mouth, networking, websites, local outreach and clear vehicle branding build awareness for their companies without irritating potential customers through intrusive or annoying sales tactics.
September 1, 2026
Richard DiToma

There is an age-old question that every business owner has to contemplate: Should I grow my business? 


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Fearture

When Temporary Pricing Stops Being Temporary

The decision to start a temporary price usually has an owner. The decision to end it often doesn’t.
September 1, 2026

In October, a contractor walked into a supply branch holding a competitor’s quote.


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Sales & PVF Perspective

The Lessons That Still Guide Me Today

Lasting business success comes from surrounding yourself with excellent people, listening honestly, serving customers well and finding purpose in making a difference every day.
September 1, 2026
Ernie Coutermarsh

Terms that I see everywhere today are influencer and thought leader. I do not purport to be one, but in reflecting on my long industry career, I certainly benefited from many of them.


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HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing.jpg

HeatLink Group Announces Kim Laurette as Vice President of Sales and Marketing

August 27, 2026

HeatLink Group is pleased to announce the appointment of Kim Laurette as vice president of sales and marketing, effective Aug. 31, 2026.


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Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona.jpg

Rooter Hero Launches Back-to-School Giveaway to Support Teachers Across California and Arizona

August 20, 2026

Rooter Hero Plumbing & Air launches a Back-to-School Giveaway supporting teachers with donations toward their classroom wish lists.


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Nominations Open for ACCA 2027 Awards of Excellence.jpg

Nominations Open for ACCA 2027 Awards of Excellence

August 11, 2026

This the association’s annual recognition of the contractors, service managers, and volunteers whose work sets the standard for professionalism in the HVACR industry.


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USGBC Appoints David Purcell as Chief Marketing Officer.jpg

USGBC Appoints David Purcell as Chief Marketing Officer

August 10, 2026

The appointment represents a key investment in USGBC’s strategy to transform how buildings and communities are designed, built, and operated to save energy, reduce waste, and improve occupant health.


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AD Appoints Shannon Bibbee as President of National Accounts.jpg

AD Appoints Shannon Bibbee as President of National Accounts

August 5, 2026

Bibbee brings more than 20 years of commercial and operations leadership experience in industrial supply distribution.


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Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards.jpg

Ripley PR Wins Silver at Inaugural 2026 TITAN American Business Awards

August 4, 2026

Ripley PR has been named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category for its work with Reins.


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More Articles Tagged with 'Marketing'
Terry Brock

Terry Brock

Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock

Articles

EVENTS

Webinar Industry Event

Women in Energy Webinar Wednesdays

Contact: Women in Energy
11/7/18 12:15 pm EST
Women in Energy kicks off Webinar Wednesdays with an exciting program from PriMedia — "Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!" Read More
More Events Tagged with 'Marketing'

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