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Home » Topics » Marketing

Marketing
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ARTICLES

California Heat Pump Partnership Launches Statewide Marketing Campaign to Drive Heat Pump Adoption.jpg

California Heat Pump Partnership Launches Statewide Marketing Campaign to Drive Heat Pump Adoption

March 5, 2026

The Wall Whisperer campaign engages consumers and contractors in a multi-pronged marketing approach to build widespread awareness for heat pumps, celebrate the state’s workforce, and accelerate market demand.


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Performance Management

This Year, Change Demands a Reinvention Operating System

In today’s era of constant, overlapping disruptions, organizations can no longer treat change as a one-time project; they must build reinvention and adaptability into their core operating systems to survive and thrive.
March 2, 2026
Howard Coleman

If you sometimes feel like me, that you’re facing nonstop disruption, you may not be imagining it. In particular, it’s a question that over the past few years I’ve asked myself as each year ended. 


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Feature

How to Drive More Sales Using Your Product Visuals

A strategic guide for manufacturers and distributors to empower dealers, strengthen brand identity and streamline the decision-making process for all stakeholders.
March 2, 2026

In today’s market, customers encounter products long before they ever touch them in a showroom.


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Housecall Pro Launches Yelp Integration to Streamline Lead.jpg

Housecall Pro Launches Yelp Integration to Streamline Lead Management for Home Service Businesses

February 12, 2026

The collaboration sends Yelp’s high-intent leads directly into Housecall Pro’s Job Inbox, helping pros respond faster, stay organized and win more jobs.


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Sales & PVF Perspective

Coffee Connections

Building meaningful relationships, listening actively and seeking opportunities to help others are the cornerstones of successful salesmanship.
February 2, 2026
Ernie Coutermarsh

Learn how a lifetime of "coffee connections" and old-school political wisdom can transform a sales career from being a mere vendor into becoming a vital, 911-style partner for your customers.


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Feature

Why Even the Best PHC Contractors Stay Invisible Online

You may be doing everything right in the field, but outdated profiles, stale reviews and weak local signals are quietly costing you calls before the phone ever rings.
February 2, 2026

Stop letting potential leads pass you by and learn how small, consistent updates to your Google presence can transform your business from invisible to a top-tier local choice.


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DDS Launches Acadia App for Shopify, Delivering Real-Time Product Data to B2B Distributors and Manufacturers.jpg

DDS Launches Acadia App for Shopify, Delivering Real-Time Product Data to B2B Distributors and Manufacturers

January 6, 2026

The new app provides Shopify users with a seamless way to maintain accurate and up-to-date product content without manual file handling, spreadsheet cleanup, or reformatting.


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Heather Ripley Launches Updated Next Level Now Book for Home Services.jpg

Heather Ripley Launches Updated "Next Level Now" Book for Home Services

December 18, 2025

Award-winning public relations veteran shares insights and best practices for residential service companies to grow their business.


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Sonnhalter Wins PRSA Rocks Award.jpg

Sonnhalter Wins PRSA Rocks Award

December 2, 2025

Sonnhalter wins a gold award in B2B Campaign category on behalf of NIBCO.


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MOMENTUM BUILDING MARKETING

Doing Good? Don’t Hide it — Share it and Inspire More Good

Publicizing good deeds through authentic public relations inspires others, amplifies the positive impact on the community and benefits the business.
December 1, 2025
Heather Ripley

Learn how home service businesses can amplify their charitable giving through authentic PR to boost community impact, employee engagement, and brand reputation.


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More Articles Tagged with 'Marketing'
Terry Brock

Terry Brock

Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock

Articles

EVENTS

Webinar Industry Event

Women in Energy Webinar Wednesdays

Contact: Women in Energy
11/7/18 12:15 pm EST
Women in Energy kicks off Webinar Wednesdays with an exciting program from PriMedia — "Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!" Read More
More Events Tagged with 'Marketing'

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