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Home » Topics » Marketing

Marketing
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ARTICLES

A. O. Smith Launches Summer Promotion with Participating Wholesale Partners.jpg

A. O. Smith Launches Summer Promotion With Participating Wholesale Partners

July 1, 2026

The offer is available for valued wholesale channel partners and their customers. 


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Feature

How to Show Up in AI Search

As more consumers turn to AI for search, businesses that answer common customer questions online are more likely to be found and trusted.
July 1, 2026

A few years ago, we had water seeping up through our driveway. Given my career history, I like to think I know a little bit about plumbing, but this was a mystery. It happened every time it rained, but the seeping water lasted for days after the rain stopped.


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Coach's Corner

Why Your Best Technicians Don’t Want to Become Managers

Create a separate leadership path, identify leadership traits early, provide training before promotion,and offer better pay and ongoing support.
July 1, 2026
Nate Agentis

Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential. 


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Contractor Profit Advantage

The Spirit of Business

Why technical skill alone isn’t enough to build a profitable contracting company — and how disciplined pricing, sound math and business judgment separate real operators from those merely getting by.
July 1, 2026
Richard DiToma

If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”


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Engineering First Safety for Industrial Cooling — With No Compromise.jpg

Engineering First Safety for Industrial Cooling — With No Compromise

June 18, 2026

Industrial cooling safety is entering a new era shaped by stricter environmental requirements, new refrigerants, and rising expectations for equipment safety under real operating conditions.


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Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity.jpg

Sonnhalter Continues Tradition With 17th Annual Tool Drive Supporting Greater Cleveland Habitat for Humanity

June 18, 2026

Since launching the initiative in 2010, Sonnhalter’s Tool Drive has raised $603,000 in donations to support Habitat’s mission of providing safe, affordable housing opportunities throughout Northeast Ohio.


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Watts Appoints Rich Gardner to Senior Product Manager Role.jpg

Watts Appoints Rich Gardner to Senior Product Manager Role

June 4, 2026

Watts has announced the appointment of Rich Gardner as senior product manager for shutoff valves, connections, and plumbing specialties for the Americas.


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Feature

Plumbers Can Now Advertise on TV. Here’s How to Do It Right.

Streaming platforms and AI tools have made TV advertising accessible, but getting results demands strategy, patience and consistency.
June 1, 2026

Most plumbing businesses invest in fairly predictable marketing: Google Search ads, a Facebook or Instagram presence, maybe a yard sign at a job site and a wrapped truck.


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Feature

Why Plumbing Companies Need an AI Search Strategy And Why Digital PR Should Lead It

As AI tools reshape how homeowners find contractors, plumbing companies that build a strong digital footprint will have the edge in AI-generated search results.
June 1, 2026

Discover how AI search is reshaping how homeowners find contractors, and why digital PR must lead the strategy to build crucial online credibility and authority.


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Feature

Scroll, Post, Engage, Promote, Hire

How Cox turned social media into a workforce engagement and brand strategy.
June 1, 2026
Steve Smith

Discover how mechanical contractor Cox Engineering uses creative social media marketing to bridge communication gaps, build trust, and successfully recruit the next generation of tradespeople.


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More Articles Tagged with 'Marketing'
Terry Brock

Terry Brock

Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock

Articles

EVENTS

Webinar Industry Event

Women in Energy Webinar Wednesdays

Contact: Women in Energy
11/7/18 12:15 pm EST
Women in Energy kicks off Webinar Wednesdays with an exciting program from PriMedia — "Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!" Read More
More Events Tagged with 'Marketing'

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