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Home » Topics » Marketing

Marketing
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ARTICLES

Infinity Drain Launches Newly Redesigned Website.jpg

Infinity Drain Launches Newly Redesigned Website

July 22, 2026

Infinity Drain redefines its digital presence with a streamlined, design-centric website to simplify specification.


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AI search

Why Credibility Now Shapes How PHCP Brands Are Found

As AI-driven search changes how customers find information, PHCP brands must strengthen credibility across channels to shape how they are discovered and understood.
July 22, 2026
Madelyn Young

For years, search has been one of the most reliable ways for customers to find information about services, products and companies. When someone needed an answer, they typed a question into Google. They scanned the results. They clicked a link. If your company had useful website content, strong keywords and credible backlinks, you were more likely to show up on the results page.


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Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter.jpg

Sonnhalter Honors the Life and Legacy of Founder John Sonnhalter

July 20, 2026

Sonnhalter announces with great sadness the passing of its founder, C. John Sonnhalter.


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JobSite Recon Officially Launches.jpg

JobSite Recon Officially Launches

July 16, 2026

Tradespeople can now search any address before quoting a job and see what other contractors experienced there, with over 1,000 contractor sign-ups during soft launch.


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BDR Names Ryan Farris as New CEO.jpg

BDR Names Ryan Farris as New CEO

July 14, 2026

Founder Bruce Wiseman to move into the role of executive chairman as the company strengthens its leadership team for long-term growth.


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ServiceForge Launches Free Scheduling, Booking and Payments for Every Trade Contractor in the U.S..jpg

ServiceForge Launches Free Scheduling, Booking and Payments for Every U.S. Trade Contractor

July 8, 2026

The new tier provides appointment-setting, integrated payment processing and online booking page and more.


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A. O. Smith Launches Summer Promotion with Participating Wholesale Partners.jpg

A. O. Smith Launches Summer Promotion With Participating Wholesale Partners

July 1, 2026

The offer is available for valued wholesale channel partners and their customers. 


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Feature

How to Show Up in AI Search

As more consumers turn to AI for search, businesses that answer common customer questions online are more likely to be found and trusted.
July 1, 2026

A few years ago, we had water seeping up through our driveway. Given my career history, I like to think I know a little bit about plumbing, but this was a mystery. It happened every time it rained, but the seeping water lasted for days after the rain stopped.


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Coach's Corner

Why Your Best Technicians Don’t Want to Become Managers

Create a separate leadership path, identify leadership traits early, provide training before promotion,and offer better pay and ongoing support.
July 1, 2026
Nate Agentis

Every plumbing contractor knows what it’s like to have a technician who stands out from the crowd on day one, immediately demonstrating immense talent and limitless potential. 


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Contractor Profit Advantage

The Spirit of Business

Why technical skill alone isn’t enough to build a profitable contracting company — and how disciplined pricing, sound math and business judgment separate real operators from those merely getting by.
July 1, 2026
Richard DiToma

If you search the Internet for the definition of the word “business,” you’ll find a version of this idea: “Business is an organization that provides goods and services to the community in exchange for money, with the goal of becoming profitable.”


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More Articles Tagged with 'Marketing'
Terry Brock

Terry Brock

Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock

Articles

EVENTS

Webinar Industry Event

Women in Energy Webinar Wednesdays

Contact: Women in Energy
11/7/18 12:15 pm EST
Women in Energy kicks off Webinar Wednesdays with an exciting program from PriMedia — "Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!" Read More
More Events Tagged with 'Marketing'

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