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Marketing
ARTICLES
Feature
Customer Empowerment is Key to Repeat Business
Create an environment that lets your customers subconsciously recognize they are in control.
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Inventory Management
Service Sets the Ceiling
Make sure you can back up your commitment and the customer is willing to pay for it.
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Business Management
Customer Catalogs
Don’t put all your eggs into the e-commerce basket; the majority of your business does not come from the Internet.
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Terry Brock
Terry Brock helps organizations leverage technology like social media and mobile devices to connect with customers and increase productivity. He is the Co-Author of the best-selling McGraw-Hill book entitled Klout Matters: How to Engage Customers, Build Your Digital Influence--- and Raise Your Klout Score For Success. He can be reached at www.TerryBrock.com or on Twitter - @TerryBrock
