Amazon shows product recommendations based on buying history and that of other customers who purchased similar items. Netflix makes recommendations because customers watched a certain movie or TV show. The webinar "Personalized Marketing: Reach Customers the Way Amazon and Netflix Do!" is for those who want to offer their customers the same level of service.

Personalized marketing uses smart technology to automate communications to current and prospective customers, matching brand messaging with their needs. This webinar will demonstrate how to leverage customer data to create better online and offline experiences.

Membership in Women in Energy is not required to attend the webinar.