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Home » Authors » Heather Ripley

Articles by Heather Ripley

phc09_ripley
Marketing Building Momentum

Show Your Expertise with Online Content

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.
August 31, 2020
Heather Ripley
You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.
Read More
phc08_ripley
Marketing Building Momentum

Is Your Plumbing Business Ready for a Crisis?

Preparation is vital. Don't wait until an emergency happens to formulate a plan.
August 10, 2020
Heather Ripley
Preparation is vital; don't wait until an emergency happens to formulate a plan.
Read More
phc07_ripley
Marketing Building Momentum

Is Low Employee Engagement Hurting Your Business?

You can’t create engagement from the top down; you have to get your employees’ input.
July 5, 2020
Heather Ripley
How often do you think about employee engagement? If you’re anything like other home service business owners, commitment is probably right up there with great company culture as something you’d love just to happen.
Read More
phc05_ripley
Marketing Building Momentum

Up Your Recruiting Game

Attracting and retaining the best talent is challenging, but using public relations strategies can make it easier.
May 5, 2020
Heather Ripley
Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.
Read More
Connected Businesses Survive and Thrive During COVID-19 Pandemic

Connected Businesses Survive and Thrive During COVID-19 Pandemic

April 23, 2020
Heather Ripley
Here's how two home service companies are using cloud-based solutions to tackle challenges brought on by the pandemic.
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phc03_ripley
Momentum Building Marketing

Stand Out as the Expert in Your Market

Use PR tactics to differentiate your plumbing business from your competition.
February 3, 2020
Heather Ripley
By adding public relations to your marketing toolkit, you raise awareness of your brand and make it more likely that customers will choose you when they need help.
Read More
phc01_ripley
Momentum Building Marketing

Your Vision Story

Communicate your goals to your team so everyone is working toward the same end game.
January 7, 2020
Heather Ripley
Every business, no matter how big or how small, needs a vision, some kind of guide to future success.
Read More
phc12_ripley
Momentum Building Marketing

Home (Service) for the Holidays

Six marketing tips to keep the season bright.
December 5, 2019
Heather Ripley
Finding ways to market your plumbing business during the holidays can be a challenge. Consumers are inundated with advertising this time of year, so home service businesses might have a hard time penetrating the noise to get their messages across.
Read More
phc10_ripley
Momentum Building Marketing

Are Online Reviews Part of your Growth Strategy?

Just because you ignore them, doesn’t make them go away.
October 9, 2019
Heather Ripley
Online reviews are key to building a solid marketing strategy for your plumbing business.
Read More
phc09_ripley
Momentum Building Marketing

PR Unplugged

Don’t forget to use real-world marketing strategies that get results.
September 5, 2019
Heather Ripley
Do you know someone who refuses to use digital marketing to boost their business? Perhaps this person says they don’t have time for online or they believe the traditional ways are enough for them.
Read More
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