Many people get marketing and public relations confused. Marketing and advertising are necessities for all businesses to get their name and services out to the buying public.

A public relations partner can assist in rebranding efforts by gathering and analyzing data, creating a strategic rollout plan, crafting and delivering a clear rebranding message, developing a strategy that won’t alienate customers, updating assets, monitoring results and making adjustments.

Tips and strategies for home services businesses to publicize their charitable giving efforts and connect with their community in a sincere and impactful way. Benefits include building a positive reputation, strengthening customer relationships, attracting talented employees, networking opportunities and improving employee morale.

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.

Your company’s ethical standards help guide your employees while giving your customers insight into how you conduct business. A well-planned PR campaign will help craft the right message so everyone knows what makes your company special.

While there is a place for artificial intelligence in your company’s public relations plan, a human writer can capture the emotions and desires of you and your staff, and collaborate with you on a deeper level than any technical tool can.

At some point in the life of your business, you’ll deal with a crisis that could hurt your company’s reputation.

A good public relations strategy can attract new employees, which continues to be challenging in the home services business. Your company culture, social media presence, digital reviews and the voices of current employees are used by prospective employees to vet your company.

Winning an industry or community award is an opportunity to help build your company’s brand identity. Sharing that news with a PR campaign can enhance your credibility with potential customers and employees.