Articles by Heather Ripley

Marketing Building Momentum

Standing Out from the Crowd

Use public relations to differentiate your home service brand in a crowded market.

August 9, 2021

Competing in a crowded market is tough. Keeping a plumbing business on target takes work, and each day is a new battle to stand apart from your competitors.

Marketing Building Momentum

Set Your Home Service PR Goals Early

It’s important to start setting your PR targets as soon as possible, even if you need some additional time to decide how to quantify them.

July 2, 2021

Heather Ripley

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In business and life, it’s easier to hit the bullseye if you’ve set a target. When it comes to home service contractors, setting targets should be second nature.

Marketing Building Momentum

Is PR Part of Your Marketing Budget?

Use it to cultivate the image of the business and its owner as experts in the market.

June 1, 2021

Heather Ripley

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Use it to cultivate the image of the business and its owner as experts in the market. Potential customers view an article by a credible third party as more trustworthy than an ad. PR is a way to generate this kind of earned media exposure.

Marketing Building Momentum

What's Your Story?

Focusing your key messages with public relations.

May 7, 2021

Heather Ripley

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Managing and enhancing your company’s messaging requires a consistent investment of time and effort. Leverage the powers of stories to increase your reputation and visibility through earned media coverage.

Marketing Building Momentum

6 Ways to Maximize Your Company Anniversary with PR

A good strategy for many businesses is to share your history and accomplishments in various ways throughout the year.

April 2, 2021

Heather Ripley

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Regardless of how long your company has been in business, your company’s anniversary is a great way to share your success with existing and future customers.

Marketing Building Momentum

Show Your Expertise with Online Content

You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.

August 31, 2020

Heather Ripley

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You have valuable, first-hand knowledge of the products you offer, as well as how they perform in homes in your geographic area.

Marketing Building Momentum

Is Your Plumbing Business Ready for a Crisis?

Preparation is vital. Don't wait until an emergency happens to formulate a plan.

August 10, 2020

Heather Ripley

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Preparation is vital; don't wait until an emergency happens to formulate a plan.

Marketing Building Momentum

Is Low Employee Engagement Hurting Your Business?

You can’t create engagement from the top down; you have to get your employees’ input.

July 5, 2020

Heather Ripley

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How often do you think about employee engagement? If you’re anything like other home service business owners, commitment is probably right up there with great company culture as something you’d love just to happen.

Marketing Building Momentum

Up Your Recruiting Game

Attracting and retaining the best talent is challenging, but using public relations strategies can make it easier.

May 5, 2020

Heather Ripley

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Attracting and retaining the best talent is challenging, especially in the current labor market, but using public relations strategies can make it easier.