Most home service companies will encounter a business crisis. If you don’t have a strategy to deal with the fallout, you could jeopardize your company’s reputation.

Many small home service businesses don’t believe they need to worry about public relations. However, PR professionals do more than put out reputation fires — they help cement your good reputation as an expert within your community before a perceived misstep harms your company.

If you’ve established yourself as an expert in your field, media outlets will contact you to discuss how weather and other events can affect a home’s plumbing and mechanical systems. Read on for tips to handle those interviews.

Blogs can help your company stay in touch with your customers, distributors and vendors. However, since it is an extension of your website and your company, make sure blog posts are professional. Read on for some tips for a successful blog.

Establishing yourself as a plumbing expert, hydronics expert, HVAC expert or solar/geothermal expert requires keeping your company name top of mind for local journalists and trade press editors. Read on to see how to be an expert in your home services field.

Most consumers use online reviews as part of their research on local businesses to decide where to spend their money. 

Corporate social responsibility is important in many consumers’ minds. Get buy-in from employees about what charitable organizations to support. Only then can you incorporate it into your public relations campaign.

With so many companies vying for visibility online, a small- to mid-sized business owner may feel that trying to outpace the bigger companies within their industry is a losing battle.

Since the dawn of time, people have promoted themselves and their accomplishments.

How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.