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How home service contractors respond to a crisis can have long-term consequences for their companies — and even impact the viability of those businesses.
Most home services owners often think that public relations is something only larger organizations or a company suffering from an image problem needs, but the truth is a good PR strategy can help your business break through to the next level.
It’s that time of year when businesses are looking at the future and creating their plans for the next year. It’s also a busy time of year for plumbing and HVAC contractors...
Competing in a crowded market is tough. Keeping a plumbing business on target takes work, and each day is a new battle to stand apart from your competitors.
In business and life, it’s easier to hit the bullseye if you’ve set a target. When it comes to home service contractors, setting targets should be second nature.
Use it to cultivate the image of the business and its owner as experts in the market. Potential customers view an article by a credible third party as more trustworthy than an ad. PR is a way to generate this kind of earned media exposure.