We use cookies to provide you with a better experience. By continuing to browse the site you are agreeing to our use of cookies in accordance with our Cookie Policy.

logo
  • Engineers & Specifiers
  • Contractors & Installers
  • Wholesalers & Distributors
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Free Subscription
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • PRODUCTS
    • Bath & Kitchen
    • Fire Protection
    • HVAC
    • Hydronics/Radiant
    • Plumbing
    • PVF
    • Tools
  • PROJECTS
    • Commercial
    • Green Building
    • MRO/Retrofit
    • Remodeling
    • Residential
  • HOW TO
    • Design
    • Fire Protection
    • Legal Matters
    • Management
  • BUSINESS
    • Buying Groups
    • Technology
    • Associations
  • CODES & STANDARDS
    • ANSI
    • ASHRAE
    • ASSE
    • Regulations
    • Green Building
    • IAPMO
    • ICC
    • NFPA
  • RESOURCES
    • PROS REPS
    • Media Kit
    • Advertise
    • Contact Us
    • Classifieds
    • Digital Editions
    • Behind the Wall
    • Webinars
    • AHR Live 2023
  • PODCASTS
  • DIGITAL EDITIONS
Home » Authors » Jeff MacDowell

Articles by Jeff MacDowell

TW0923_trust-compass.jpg
Showroom Excellence

Be the Trusted Advisor

You should trust that every brand you carry is of excellent quality and has a story or heritage behind it that makes it command a higher price.
September 25, 2023
Jeff MacDowell

Does brand matter in our industry? When a consumer enters a showroom, are the decisions made based on the brand they want or the style?


Read More
TW0723_showroom consultant with customers.jpg
Showroom Excellence

Showroom Sommeliers

Highlight the expertise of your showroom consultants to get customers excited about heritage storytelling and boutique brands
July 5, 2023
Jeff MacDowell

At some recent training sessions, I have noticed a need to discuss sales techniques that help close the showroom consultation faster and get more people through the sales process. 


Read More
TW0523_online reservations.jpg
Showroom Excellence

Embrace Practical Technology That Improves Your Business

While technology makes the follow-up process easy, it takes the human touch and good habits to get the sale to close.
June 1, 2023
Jeff MacDowell

While influencers and HGTV-like television shows try to move the market, our showrooms are still the trusted advisor in what works and what doesn’t in the bath or kitchen. Business is still brisk across the country, and orders are moving a bit smoother. 


Read More
TW0323_luxury bathroom.jpg
Showroom Excellence

Selling Luxury

Using the term properly can help define the feeling of pleasure or a great experience for the customer.
March 6, 2023
Jeff MacDowell

Decorative showroom staff need continuous training and coaching on the sales process.


Read More
action changes things-purple.jpg
Showroom Excellence

Take Business Planning Seriously

People still want to experience great shopping; it is up to us to make that experience extraordinary. Make sure you have your staff prepared.
January 6, 2023
Jeff MacDowell

While some high-end retail furniture stores insisted we were in a recession, most of the showrooms I spoke with swore the opposite — still busy and still a backlog of orders to push out.


Read More
TW1122_kitchen-lighting.jpg
Showroom Excellence

Lights, Please!

If you intend to add lighting options to your plumbing showroom, hire a dedicated lighting professional to provide expert advice to staff and clients.
November 4, 2022
Jeff MacDowell

Ensuring you have an understanding and appreciation for other types of showroom businesses is critical to your success as a decorative plumbing showroom salesperson.


Read More
tw_mac.png
Showroom Excellence

Sourcing Product and Keeping Customers

If you send potential clients to an e-commerce site to buy a product you don’t have, they will continue to purchase product online.
September 5, 2022
Jeff MacDowell

As with any sales opportunity, selling to showroom customers hinges on the experience. That experience is tainted if you don’t have something the customer wants. 


Read More
TW0722_main-street-Cooperstown.jpg
Showroom Excellence

Go Hyperlocal

A community feeling can be accomplished in a showroom through curated art, interesting displays and colors reflecting the local environment.
July 4, 2022
Jeff MacDowell

Showrooms are still super busy and those investing in displays are doing it right.


Read More
TW0522_balance-between-finance-and-education.jpg
Showroom Excellence

Adapting the Dollywood Incentive for Showrooms

The concept of an independent, family-owned company investing in its employees’ education is a compelling story.
May 1, 2022
Jeff MacDowell

The concept of an independent, family-owned company demonstrating how much it cares for its team members by investing in their education is a compelling story.


Read More
TW0422_boycott-definition.jpg
Showroom Excellence

The Impact of Today’s Social Activism

Your showroom business is subject to misinformation, bad reviews and boycotts depending on the views and causes you promote on social media.
April 1, 2022
Jeff MacDowell

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.


Read More
Previous 1 2 3 4 5 Next

Most Popular

  • Carrier Launches New Indianapolis Technical Training Center to Address HVAC Technician Shortage

  • Building a Company Through Teamwork and the Next Generation

  • The Wholesaler Magazine Accepting Nominations for 2024 Showroom of the Year

  • Watsco Acquires Gateway Supply Company

Featured Video

Bradley lav video

6 reasons to specify Bradley lavatory systems in your restroom

Industry Events

  • 24Sep

    IAPMO 94th Annual Education and Business Conference

    San Antonio , TX
  • 28Sep

    2023 ASPE Tech Symposium

    Bellevue, WA
  • 05Oct

    PVF Roundtable TroutBlast Fishing Tournament

More Events

Subscribe to our newsletters & stay updated

Subscribe & Learn More

  • Tw09 2023
    Learn More
  • Pe09 2023 cover
    Learn More
  • Phc09 2023 cover
    Learn More
  • Es 2022
    Learn More
Subscribe

More from PHCP Pros

  • Editorial Team
  • Home
  • Contact Us
  • About
  • Advertise

Follow Us

© 2023 All Rights Reserved

Design, CMS, Hosting & Web Development | ePublishing