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Home » Authors » Jeff MacDowell

Articles by Jeff MacDowell

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Showroom Excellence

Go Hyperlocal

A community feeling can be accomplished in a showroom through curated art, interesting displays and colors reflecting the local environment.
July 4, 2022
Jeff MacDowell

Showrooms are still super busy and those investing in displays are doing it right.


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Showroom Excellence

Adapting the Dollywood Incentive for Showrooms

The concept of an independent, family-owned company investing in its employees’ education is a compelling story.
May 1, 2022
Jeff MacDowell

The concept of an independent, family-owned company demonstrating how much it cares for its team members by investing in their education is a compelling story.


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Showroom Excellence

The Impact of Today’s Social Activism

Your showroom business is subject to misinformation, bad reviews and boycotts depending on the views and causes you promote on social media.
April 1, 2022
Jeff MacDowell

Over the past few years, “cancel culture” has entered the mainstream lexicon, thanks to social media.


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Showroom Excellence

Your Customer May Become Your Competition

Make it easy to do business with your showroom and listen to what your customers want and need.
March 1, 2022
Jeff MacDowell

Spring is coming, and I am thrilled to see so many businesses adapting and thriving through these pandemic times.


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Showroom Excellence

Client Management, Not E-Commerce

Showrooms are an expensive and time-consuming business. They will only provide you with a reward after a big investment.
February 7, 2022
Jeff MacDowell

So many things are changing in the retail world right now, and so many decorative showrooms still spend time and energy chasing product, finding staff and just surviving. 


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Showroom Excellence

Another Bumpy Road

If suppliers and showrooms work hard on communication, retaining their people and fine-tuning processes, everyone should be better for it.
January 3, 2022
Jeff MacDowell
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Showroom Excellence

Express Your Gratitude

While so many people struggle to see the good that has come from the past few years, I see the changes needed in showrooms as a positive.
December 6, 2021
Jeff MacDowell

When consumers step into your showroom, you know they mean business and are looking for something special.


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Showroom Excellence

The Wegmans Experience

Wegmans is a stellar example of what an independent business — and a luxury showroom — should be.
November 1, 2021
Jeff MacDowell

Spending a good portion of my life in western New York, I love and now miss having a local Wegmans grocery store near me. 


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Showroom Excellence

Hope

Your employees are drowning in the waters of supply delays and rude customers. Offer them a helping hand and a reason to keep swimming.
October 5, 2021
Jeff MacDowell

Right now, besides sourcing product, finding and keeping employees is one of the largest problems we face.


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Showroom Excellence

Three Pillars of Profit

By doing something truly different — keeping in mind customers, employees and vendors — you will create a path to success.
September 3, 2021
Jeff MacDowell

Speaking to showroom staff across the country, it seems many consumers have forgotten how to interact with people since emerging from their COVID-19-related isolation. 


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