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Home » Authors » Jeff MacDowell

Articles by Jeff MacDowell

TW0721_showroom-staff-with-customers.jpg
Showroom Excellence

Six Tips to Increase Average Transaction Size

There is no better time to continue thinking about your business and further driving profits in every way possible.
July 2, 2021
Jeff MacDowell
No Comments
Considering our current business climate, there is no better time to continue thinking about your business and further driving profits in every way possible. Work on pulling every lever to bring in more profit.
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TW0621_container-ship.jpg
Showroom Excellence

Managing Shortages

With delays in product shipments and a shortage of showroom employees, we need to get creative to close sales.
June 1, 2021
Jeff MacDowell
No Comments
With delays in product shipments because of the Suez Canal debacle and a shortage of showroom employees, we need to get creative to close sales while using technology to smooth out staffing issues. 
 
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TW0521_out-of-work-chef.jpg
Showroom Excellence

Frustration Factor

Labor and lead-time issues continue to plague the showroom industry.
May 3, 2021
Jeff MacDowell
No Comments

I thought this time I would share some recent observations from my limited travels and excessive Zoom meetings.


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Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.
April 2, 2021
Jeff MacDowell
No Comments

The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?


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Showroom Excellence

Social Commerce Vs. Brick-and-Mortar

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.
March 8, 2021
Jeff MacDowell

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.


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tw02_macdowell
Showroom Excellence

A Digital Strategy

Don’t let imprecise marketing destroy your showroom’s chance for success.
February 1, 2021
Jeff MacDowell
No Comments
I think of the digital experience that most showrooms possess. If that experience were the resume to get the job interview, many of you wouldn’t even get a first call, let alone the job.
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tw01_macdowell
Showroom Excellence

10 Things to Think About This Year

This year will be one of transition and transformation in the decorative plumbing showroom industry. Are you ready?
January 4, 2021
Jeff MacDowell
No Comments
I hope you are all safe and healthy at this start of 2021. What a long, strange trip it’s been!
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tw12_macdowell
Showroom Excellence

End-of-Year Trends

Luxury shoppers, home renovations and helping out in your community can help you exceed your sales goals.
December 1, 2020
Jeff MacDowell
No Comments
Every time I sit down and write a column or article, I am concerned that by the time it hits the streets, the world will be a different place and the content may be irrelevant.
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tw11_mcdowell
Showroom Excellence

New Selling Skills

The health and wellness market is booming, and your showroom staff should be educated in selling the kitchen and bath products related to it.
October 31, 2020
Jeff MacDowell
No Comments
The advent of COVID-19 and the amount of misinformation spread by social media and driving up fear has created some tremendous opportunities for sales in our showrooms.
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tw10_zoomed
Showroom Excellence

Zoomed

I believe there is no replacement for face-to-face interaction with the showroom community.
October 14, 2020
Jeff MacDowell
No Comments
I started in March as one of the biggest proponents of webinars and doing my best to keep the tempo of communications up with my showrooms.
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