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Articles by Jeff MacDowell

Showroom Excellence

Your Customer May Become Your Competition

Make it easy to do business with your showroom and listen to what your customers want and need.

March 1, 2022

Jeff MacDowell

Spring is coming, and I am thrilled to see so many businesses adapting and thriving through these pandemic times.

Showroom Excellence

Client Management, Not E-Commerce

Showrooms are an expensive and time-consuming business. They will only provide you with a reward after a big investment.

February 7, 2022

Jeff MacDowell

So many things are changing in the retail world right now, and so many decorative showrooms still spend time and energy chasing product, finding staff and just surviving.

Showroom Excellence

Another Bumpy Road

If suppliers and showrooms work hard on communication, retaining their people and fine-tuning processes, everyone should be better for it.

January 3, 2022

Jeff MacDowell

Showroom Excellence

Express Your Gratitude

While so many people struggle to see the good that has come from the past few years, I see the changes needed in showrooms as a positive.

December 6, 2021

Jeff MacDowell

When consumers step into your showroom, you know they mean business and are looking for something special.

Showroom Excellence

The Wegmans Experience

Wegmans is a stellar example of what an independent business — and a luxury showroom — should be.

November 1, 2021

Jeff MacDowell

Spending a good portion of my life in western New York, I love and now miss having a local Wegmans grocery store near me.

Showroom Excellence

Hope

Your employees are drowning in the waters of supply delays and rude customers. Offer them a helping hand and a reason to keep swimming.

October 5, 2021

Jeff MacDowell

Right now, besides sourcing product, finding and keeping employees is one of the largest problems we face.

Showroom Excellence

Three Pillars of Profit

By doing something truly different — keeping in mind customers, employees and vendors — you will create a path to success.

September 3, 2021

Jeff MacDowell

Speaking to showroom staff across the country, it seems many consumers have forgotten how to interact with people since emerging from their COVID-19-related isolation.

Showroom Excellence

Navigating a Post-COVID World

Respect the parameters of what the consumer wants in the showroom — masking or not, social distancing, hand sanitizing.

August 9, 2021

Jeff MacDowell

My hunch is the showroom crowd will continue to be apprehensive; you should respect the parameters of what the consumer wants in the showroom.

Showroom Excellence

Six Tips to Increase Average Transaction Size

There is no better time to continue thinking about your business and further driving profits in every way possible.

July 2, 2021

Jeff MacDowell

Considering our current business climate, there is no better time to continue thinking about your business and further driving profits in every way possible. Work on pulling every lever to bring in more profit.

Showroom Excellence

Managing Shortages

With delays in product shipments and a shortage of showroom employees, we need to get creative to close sales.

June 1, 2021

Jeff MacDowell

With delays in product shipments because of the Suez Canal debacle and a shortage of showroom employees, we need to get creative to close sales while using technology to smooth out staffing issues.