Articles by Jeff MacDowell

Showroom Excellence

The Wegmans Experience

Wegmans is a stellar example of what an independent business — and a luxury showroom — should be.

November 1, 2021

Spending a good portion of my life in western New York, I love and now miss having a local Wegmans grocery store near me.

Showroom Excellence

Hope

Your employees are drowning in the waters of supply delays and rude customers. Offer them a helping hand and a reason to keep swimming.

October 5, 2021

Jeff MacDowell

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Right now, besides sourcing product, finding and keeping employees is one of the largest problems we face.

Showroom Excellence

Three Pillars of Profit

By doing something truly different — keeping in mind customers, employees and vendors — you will create a path to success.

September 3, 2021

Jeff MacDowell

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Speaking to showroom staff across the country, it seems many consumers have forgotten how to interact with people since emerging from their COVID-19-related isolation.

Showroom Excellence

Navigating a Post-COVID World

Respect the parameters of what the consumer wants in the showroom — masking or not, social distancing, hand sanitizing.

August 9, 2021

Jeff MacDowell

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My hunch is the showroom crowd will continue to be apprehensive; you should respect the parameters of what the consumer wants in the showroom.

Showroom Excellence

Six Tips to Increase Average Transaction Size

There is no better time to continue thinking about your business and further driving profits in every way possible.

July 2, 2021

Jeff MacDowell

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Considering our current business climate, there is no better time to continue thinking about your business and further driving profits in every way possible. Work on pulling every lever to bring in more profit.

Showroom Excellence

Managing Shortages

With delays in product shipments and a shortage of showroom employees, we need to get creative to close sales.

June 1, 2021

Jeff MacDowell

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With delays in product shipments because of the Suez Canal debacle and a shortage of showroom employees, we need to get creative to close sales while using technology to smooth out staffing issues.

Showroom Excellence

Frustration Factor

Labor and lead-time issues continue to plague the showroom industry.

May 3, 2021

Jeff MacDowell

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I thought this time I would share some recent observations from my limited travels and excessive Zoom meetings.

Showroom Excellence

Pandemic Changes

The impact of COVID-19 will be positive for improved home design.

April 2, 2021

Jeff MacDowell

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The impact of COVID-19 will be positive for improved home design. Is your showroom staff prepared?

Showroom Excellence

Social Commerce Vs. Brick-and-Mortar

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.

March 8, 2021

Jeff MacDowell

Divert traffic from your physical showroom to your social media pages — and vice versa — to create brand loyalty.

Showroom Excellence

A Digital Strategy

Don’t let imprecise marketing destroy your showroom’s chance for success.

February 1, 2021

Jeff MacDowell

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I think of the digital experience that most showrooms possess. If that experience were the resume to get the job interview, many of you wouldn’t even get a first call, let alone the job.